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Search: person:"Britt, Steuart Henderson"
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Making market research more effective by using the administrative process
Boyd, Harper W.
;
Britt, Steuart Henderson
-
2009
Persistent link: https://www.econbiz.de/10003794543
Saved in:
2
Are So called Successful Advertising Campaigns Really Successful?
Britt, Steuart Henderson
- In:
Journal of Advertising Research
40
(
2000
)
06
,
pp. 25-31
Persistent link: https://www.econbiz.de/10005425154
Saved in:
3
The 1960s - Are So-called Successful Advertising Campaigns Really Successful? - June 1969, Volume 9, No. 2, pages 3-9 - Britt shows almost none of 40 agencies knew, or could know,...
Britt, Steuart Henderson
- In:
Journal of advertising research
40
(
2000
)
6
,
pp. 25-31
Persistent link: https://www.econbiz.de/10006514307
Saved in:
4
Making marketing research more effective by using the administrative process
Boyd jr., Harper W.
;
Britt, Steuart Henderson
- In:
Journal of marketing research : JMR
2
(
1965
)
1
,
pp. 13-19
Persistent link: https://www.econbiz.de/10002026771
Saved in:
5
Advertising research in action
Britt, Steuart Henderson
- In:
Competition in marketing
,
(pp. 61-74)
.
1964
Persistent link: https://www.econbiz.de/10001945546
Saved in:
6
How many advertising exposures per day?
Britt, Steuart Henderson
;
Adams, Stephen C.
;
Miller, …
- In:
Journal of advertising research
12
(
1972
)
6
,
pp. 3-9
Persistent link: https://www.econbiz.de/10001945560
Saved in:
7
The marketing importance of the "just noticeable difference"
Britt, Steuart-Henderson
;
Nelson, Victoria M.
- In:
Business horizons
19
(
1976
)
4
,
pp. 38-40
Persistent link: https://www.econbiz.de/10001945569
Saved in:
8
Die Anwendung sozialwissenschaftlicher Ergebnisse nuf das Marketing : 2. Anzeigenwerbung
Britt, Steuart Henderson
- In:
Praxis des Marketing : Erschliessung der Märkte von morgen
,
(pp. 141-151)
.
1961
Persistent link: https://www.econbiz.de/10003502256
Saved in:
9
Psychological principles of the corporate imagery mix : Some of the guesswork can be overcome
Britt, Steuart Henderson
- In:
Business horizons
14
(
1971
)
3
,
pp. 55-59
Persistent link: https://www.econbiz.de/10003502258
Saved in:
10
Psychological principles of the corporate imagery mix : Some of the guesswork can be overcome
Britt, Steuart Henderson
- In:
Business Horizons
14
(
1971
)
3
,
pp. 55-59
Persistent link: https://www.econbiz.de/10005354633
Saved in:
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