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Search: person:"Chikweche, Tendai"
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Zimbabwe
11
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Chikweche, Tendai
42
Fletcher, Richard
22
Lappeman, James
5
Egan, Paul
4
Stanton, John
3
Bressan, Alessandro
2
Murisa, Tendai
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Baraldi, Enrico
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Bloemen, Shantha
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CHIKWECHE, TENDAI
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Cull, Michelle
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Dadich, Ann
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Evangelista, Anna
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Evangelista, Felicitas
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Ferreira, Caitlin
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Garlin, Francine
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Gregory, Sheree
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Industrial Marketing and Purchasing Conference 24th 4-6 Sep. 2008 Uppsala, Sweden
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Intharacks, Jamealla
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Keith Perks and Dr Phani Tej Adidam, Dr
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Khan, Aila
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Mtigwe, Bruce
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Subsistence Marketplaces Conference 2nd 13-15 Jun. 2008 Chicago, Ill.
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Toufani, Samrand
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The journal of consumer marketing
7
Journal of international consumer marketing
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Marketing intelligence & planning
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2
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
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Small and Medium-sized Enterprises, and Business Uncertainty : Just Surviving or Thriving?
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Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
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ECONIS (ZBW)
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1
Marketing financial services in Africa : exploring the heterogeneous middle-class consumer across nine countries
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of financial services marketing
29
(
2024
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014479191
Saved in:
2
The influence of ethnic identity on consumer behavior : Filipino and Lao consumers in Australia
Intharacks, Jamealla
;
Chikweche, Tendai
;
Stanton, John
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10014321452
Saved in:
3
Innovative new product adoption of renewable energy mobility products at the bottom of the pyramid the case of Hamba, an integrated community-driven solution
Chikweche, Tendai
;
Bloemen, Shantha
;
Mwenye, Dorah
- In:
Journal of international consumer marketing
35
(
2023
)
2
,
pp. 194-214
Persistent link: https://www.econbiz.de/10014321466
Saved in:
4
Researching the marginalised bottom of the pyramid in Africa : lessons and prospects for inclusive, relevant practices
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
International journal of market research
65
(
2023
)
5
,
pp. 597-621
Persistent link: https://www.econbiz.de/10014368517
Saved in:
5
A conceptual framework for an integrated one-stop portal to support indigenous small business enterprises : setting foundations for/enhanced policy use, financial inclusion and net...
Chikweche, Tendai
;
Garlin, Francine
;
Khan, Aila
;
Lwin, …
- In:
Small and Medium-sized Enterprises, and Business …
,
(pp. 37-54)
.
2023
Persistent link: https://www.econbiz.de/10014437992
Saved in:
6
SME sentiments, access to government support, and resilience during a pandemic
Chikweche, Tendai
;
Evangelista, Anna
;
Cull, Michelle
; …
- In:
Small and Medium-sized Enterprises, and Business …
,
(pp. 89-111)
.
2023
Persistent link: https://www.econbiz.de/10014437998
Saved in:
7
An investigation on the need for business advisors who can respond to the changing needs of small business enterprises faced with a dynamic operating environment.
Chikweche, Tendai
;
Bressan, Alessandro
- In:
Journal of small business and entrepreneurship : JSBE
34
(
2022
)
1
,
pp. 94-118
Persistent link: https://www.econbiz.de/10012801799
Saved in:
8
An investigation of bottom of pyramid consumers' motivation for participating in value co-creation
Chikweche, Tendai
;
Shindi, Jimmy
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 394-412
Persistent link: https://www.econbiz.de/10013361577
Saved in:
9
Targeting the floating middle of pyramid consumers in Africa : revisiting marketing mix considerations
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 517-536
Persistent link: https://www.econbiz.de/10013465894
Saved in:
10
Unbranded : the challenges of branding for Africa's informal economy
Chikweche, Tendai
- In:
Marketing brands in Africa : perspectives on the …
,
(pp. 203-236)
.
2021
Persistent link: https://www.econbiz.de/10012651451
Saved in:
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