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Consumer behaviour
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Urban, Glen L.
71
Hauser, John R.
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Liberali, Guilherme
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Braun, Michael
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Sultan, Fareena
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Kalyanaram, Gurumurthy
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Roberts, John H.
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Weinberg, Bruce D.
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Hippel, Eric von
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Hauser, John R
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MacDonald, Erin
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Qualls, William J.
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Robinson, William T.
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Shankar, Venkatesh
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Silk, Alvin J.
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Urban, Glen L
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Varian, Hal R.
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Amyx, Cinda
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Bart, Yakov
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Bohlmann, Jonathan D.
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Braun, Imme
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
MIT sloan management review
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Journal of marketing research : JMR
6
Management Science
6
Journal of marketing
5
Marketing Science
5
Applications of management sciences in marketing
2
From Little's law to marketing science : essays in honor of John D.C. Little
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Consumer Research
2
Operations research
2
Corporate strategy and product innovation
1
Does marketing need reform? : fresh perspectives on the future
1
Industrial management review : IMR
1
Interfaces : the INFORMS journal on the practice of operations research
1
Journal of advertising research
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
MIT Sloan School of Management - News and Publications
1
Management Science ; 34 (1988) 5, S. 569-82
1
Marketingentscheidungen
1
New-product forecasting : models and applications
1
Operations research, Management science : OR MS ; the international literature digest
1
Profiles in operations research : pioneers and innovators
1
Review of industrial organization : RIO
1
The American economic review
1
The Economics of New Goods
1
The digital business ecosystem
1
The economics of new goods : [contains revised versions of the papers and discussion presented at the Conference on Research in Income and Wealth entitled New Products : history, theory, methodology, and applications, held in Williamsburg, Virginia, on 29-30 April 1994]
1
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ECONIS (ZBW)
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OLC EcoSci
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RePEc
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USB Cologne (business full texts)
1
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1
Is deep learning a game changer for marketing analytics?
Urban, Glen L.
;
Timoshenko, Artem
;
Dhillon, Paramveer
; …
- In:
MIT sloan management review
61
(
2020
)
2
,
pp. 71-76
Persistent link: https://www.econbiz.de/10012149075
Saved in:
2
John D.C. Little : a profile
Hauser, John R.
;
Urban, Glen L.
- In:
From Little's law to marketing science : essays in …
,
(pp. 1-20)
.
2016
Persistent link: https://www.econbiz.de/10011436070
Saved in:
3
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
From Little's law to marketing science : essays in …
,
(pp. 211-251)
.
2016
Persistent link: https://www.econbiz.de/10011436077
Saved in:
4
The case for "benevolent" mobile apps
Urban, Glen L.
;
Sultan, Fareena
- In:
MIT sloan management review
56
(
2014/15
)
2
,
pp. 31-37
Persistent link: https://www.econbiz.de/10011339165
Saved in:
5
Website Morphing 2.0 : switching costs, partial exposure, random exit, and when to morph
Hauser, John R.
;
Liberali, Guilherme
;
Urban, Glen L.
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1594-1616
Persistent link: https://www.econbiz.de/10010381857
Saved in:
6
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10010337974
Saved in:
7
Competitive information, trust, brand cconsideration and sales : two field experiments
Liberali, Guilherme
;
Urban, Glen L.
;
Hauser, John R.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10009746305
Saved in:
8
The power of consumer stories in digital marketing
Gosline, Renée Richardson
;
Lee, Jeffrey
;
Urban, Glen L.
- In:
MIT sloan management review
58
(
2017
)
4
,
pp. 10-13
Persistent link: https://www.econbiz.de/10011709641
Saved in:
9
John D. C. Little
Hauser, John R.
;
Urban, Glen L.
- In:
Profiles in operations research : pioneers and innovators
,
(pp. 659-676)
.
2011
Persistent link: https://www.econbiz.de/10009260014
Saved in:
10
Online trust : state of the art, new frontiers, and research potential
Urban, Glen L.
;
Amyx, Cinda
;
Lorenzon, Antonio
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10003847136
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