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Search: person:"KIM, MOON‐YONG"
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Kim, Moon-Yong
6
Moon, Sangkil
5
Iacobucci, Dawn
2
Bergey, Paul K.
1
Jalali, Nima
1
KIM, MOON‐YONG
1
Kim, Moon-yong
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PARK, SEHOON
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Park, Byung Il
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Park, Sehoon
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ECONIS (ZBW)
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1
Profiling diverse reviewer segments using online reviews of service industries
Jalali, Nima
;
Moon, Sangkil
;
Kim, Moon-Yong
- In:
Journal of marketing analytics : JMA
11
(
2023
)
2
,
pp. 130-148
Persistent link: https://www.econbiz.de/10014326743
Saved in:
2
The effects of cultural distance on online brand popularity
Kim, Moon-Yong
;
Moon, Sangkil
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 302-324
Persistent link: https://www.econbiz.de/10012550282
Saved in:
3
Content analysis of fake consumer reviews by survey-based text categorization
Moon, Sangkil
;
Kim, Moon-Yong
;
Iacobucci, Dawn
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012591035
Saved in:
4
The influence of global brand distribution on brand popularity on social media
Kim, Moon-Yong
;
Moon, Sangkil
;
Iacobucci, Dawn
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
Saved in:
5
Estimating deception in consumer reviews based on extreme terms : comparison analysis of open vs. closed hotel reservation platforms
Moon, Sangkil
;
Kim, Moon-Yong
;
Bergey, Paul K.
- In:
Journal of business research : JBR
102
(
2019
),
pp. 83-96
Persistent link: https://www.econbiz.de/10012103818
Saved in:
6
The impact of country of origin on context effects in choice
Kim, Moon-Yong
;
Park, Byung Il
- In:
International marketing review
34
(
2017
)
6
,
pp. 706-734
Persistent link: https://www.econbiz.de/10011799773
Saved in:
7
The impact of attribute importance in the effects of option framing on choice : budget range and justification as moderators of loss aversion
Park, Sehoon
;
Kim, Moon-yong
- In:
Psychology & marketing
29
(
2012
)
10
,
pp. 726-737
Persistent link: https://www.econbiz.de/10009626432
Saved in:
8
The Impact of Attribute Importance in the Effects of Option Framing on Choice: Budget Range and Justification as Moderators of Loss Aversion
PARK, SEHOON
;
KIM, MOON‐YONG
- In:
Psychology & marketing
29
(
2012
)
10
,
pp. 726-738
Persistent link: https://www.econbiz.de/10010019243
Saved in:
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