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Search: person:"Srivastava, Rajendra K."
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Srivastava, Rajendra K.
40
Srivastava, Rajendra Krishan
30
Kim, Namwoon
14
Han, Jin K.
7
Kumar, V.
6
Ramaswami, Sridhar N.
6
McInish, Thomas H.
5
Fahey, Liam
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Bharadwaj, Sundar G.
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Hollebeek, Linda D.
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Mahajan, Vijay
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Bahadir, S. Cem
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Bawa, Kapil
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Roberts, John H.
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Srinivasan, Srini S.
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Srivastava, Rajendra K
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Ali, Mansoor
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Bahadir, S.Cem
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Journal of marketing
10
Journal of the Academy of Marketing Science
7
The Asian economic review : journal of the Indian Institute of Economics
6
Journal of marketing research : JMR
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Technological forecasting & social change : an international journal
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Asia Pacific community : a quarterly review
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From Little's law to marketing science : essays in honor of John D.C. Little
1
Journal of Behavioral Economics
1
Journal of Economic Behavior & Organization
1
Journal of Economic Psychology
1
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1
Journal of creating value
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Long range planning : LRP ; international journal of strategic management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing letters : a journal of research in marketing
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Marketing management : a quarterly business management publication of the American Marketing Association
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
Omega
1
Omega : the international journal of management science
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Osteuropa <Berlin> / Osteuropa-Wirtschaft
1
Real Estate Economics
1
Regional science: perspectives for the future
1
The Financial Review
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The Journal of Business
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The connected customer : the changing nature of consumer and business markets
1
The journal of brand management : an international journal
1
The journal of business : B
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ECONIS (ZBW)
35
OLC EcoSci
26
RePEc
11
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1
The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations
Padigar, Manjunath
;
Pupovac, Ljubomir
;
Sinha, Ashish
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1277-1298
Persistent link: https://www.econbiz.de/10013463926
Saved in:
2
Moving the stakeholder journey forward
Hollebeek, Linda D.
;
Kumar, V.
;
Srivastava, Rajendra Krishan
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 23-49
Persistent link: https://www.econbiz.de/10013493120
Saved in:
3
From customer-, to actor-, to stakeholder engagement : taking stock, conceptualization, and future directions
Hollebeek, Linda D.
;
Kumar, Vikas
;
Srivastava, Rajendra …
- In:
Journal of service research
25
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013268027
Saved in:
4
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
5
Value creation and value appropriation
Kumar, V.
;
Srivastava, Rajendra Krishan
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10014581497
Saved in:
6
New perspectives on business model innovations in emerging markets
Kumar, V.
;
Srivastava, Rajendra Krishan
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 815-825
Persistent link: https://www.econbiz.de/10012301268
Saved in:
7
S-D logic-informed customer engagement : integrative framework, revised fundamental propositions, and application to CRM
Hollebeek, Linda D.
;
Srivastava, Rajendra K.
;
Chen, Tom
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 161-185
Persistent link: https://www.econbiz.de/10011996797
Saved in:
8
Strategic marketing metrics to guide pathways to growth
Roberts, John H.
;
Srivastava, Rajendra Krishan
; …
- In:
From Little's law to marketing science : essays in …
,
(pp. 49-83)
.
2016
Persistent link: https://www.econbiz.de/10011436072
Saved in:
9
Customer acquisition and retention spending : an analytical model and empirical investigation in wireless telecommunications markets
Min, Sungwook
;
Zhang, Xubing
;
Kim, Namwoon
;
Srivastava, …
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 728-744
Persistent link: https://www.econbiz.de/10011650386
Saved in:
10
Marketing mix and brand sales in global markets : examining the contingent role of country-market characteristics
Bahadir, S. Cem
;
Bharadwaj, Sundar G.
;
Srivastava, …
- In:
Journal of international business studies : JIBS ; an …
46
(
2015
)
5
,
pp. 596-619
Persistent link: https://www.econbiz.de/10011304195
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