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Search: person:"Wind, Yoram Jerry"
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Wind, Yoram
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6
Wind, Yoram (Jerry)
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Journal of advertising research
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
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The network challenge : strategy, profit, and risk in an interlinked world
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California management review
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Continuing to broaden the marketing concept : making the world a better place
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Does marketing need reform? : fresh perspectives on the future
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Effects of globalization on the firm
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Financial times handbook of management
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International marketing ; Vol. 1
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The impact of theory on representations of the consumer and the marketing organisation
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The journal of business & industrial marketing
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ECONIS (ZBW)
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1
How marketing can save democracy
Wind, Yoram
;
Reibstein, David J.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 29-51)
.
2020
Persistent link: https://www.econbiz.de/10012320436
Saved in:
2
The revolution in innovation management : the challenge for legacy firms
Wind, Yoram
;
Rhodes, Kelly
-
2017
Persistent link: https://www.econbiz.de/10011585051
Saved in:
3
Yoram "Jerry" Wind's contributions to marketing
Wind, Yoram
-
2011
Persistent link: https://www.econbiz.de/10009270370
Saved in:
4
Research implications of the "beyond advertising" paradigm : a model and roadmap for creating value through all media and non-media touchpoints
Wind, Yoram
;
Findiesen Hays, Catharine
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 142-158
Persistent link: https://www.econbiz.de/10011518042
Saved in:
5
Empirical generalizations : new laws for digital marketing ; how advertising research must change
Wind, Yoram
;
Sharp, Byron
;
Nelson-Field, Karen
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 175-180
Persistent link: https://www.econbiz.de/10009778469
Saved in:
6
Symbiotic innovation : getting the most out of collaboration
Thomas, Robert J.
;
Wind, Yoram
- In:
Evolution of innovation management : trends in an …
,
(pp. 1-31)
.
2013
Persistent link: https://www.econbiz.de/10009705707
Saved in:
7
Rethinking marketing : Peter Drucker's challenge
Wind, Yoram
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10003830098
Saved in:
8
Today's advertising laws: will they survive the digital revolution?
Sharp, Byron
;
Wind, Yoram
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 120-126
Persistent link: https://www.econbiz.de/10003860373
Saved in:
9
Advertising empirical generalizations: implications for research and action
Wind, Yoram
;
Sharp, Byron
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 246-252
Persistent link: https://www.econbiz.de/10003860586
Saved in:
10
The network imperative : community or contagion?
Kleindorfer, Paul R.
;
Wind, Yoram
- In:
The network challenge : strategy, profit, and risk in …
,
(pp. 3-24)
.
2009
Persistent link: https://www.econbiz.de/10003863846
Saved in:
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