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Search: subject:"Brand development"
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Brand development
18
Brand management
18
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17
brand development
11
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6
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4
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4
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ALEXE, Cătălina Monica
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Adeola, Ogechi
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BRADU, Oana
2
Doyle, Jason P.
2
Funk, Daniel C.
2
Hinson, Robert
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Kent, Anthony
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Kunkel, Thilo
2
MILITARU, Gheorghe
2
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SANDU, Lecturer Ph.D. Antonio
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Centrul de training - Training Center Journal
2
Journal of Consumer Marketing
2
Journal of Product & Brand Management
2
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
2
SEA - Practical Application of Science
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Sport management review
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1
Asia Pacific Journal of Marketing and Logistics
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1
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1
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
International journal of entrepreneurship and innovation management
1
Journal of Fashion Marketing and Management
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
1
Public administration issues
1
Sport Management Review
1
Sport, Business and Management: An International Journal
1
The journal of brand management : an international journal
1
Thunderbird international business review
1
Total quality management & business excellence
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ECONIS (ZBW)
17
RePEc
7
Other ZBW resources
7
BASE
1
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1
An emerging market multinational company's internationalization : from original equipment manufacturer to global brand leader
Liu, Su
;
Chakravarty, Dwarka
;
Beamish, Paul W.
- In:
Thunderbird international business review
65
(
2023
)
5
,
pp. 501-517
Persistent link: https://www.econbiz.de/10014335690
Saved in:
2
Reputation of family-owned businesses : parent companies vs. their brands in the context of global pandemic
Markovič, Peter
;
Pollák, František
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 917-937)
.
2024
Persistent link: https://www.econbiz.de/10014575120
Saved in:
3
The formation of a nation tourism brand of Ukraine
Melnychenko, Svitlana
;
Bosovska, Myroslava
;
Okhrimenko, Alla
- In:
Baltic Journal of Economic Studies
7
(
2021
)
2
,
pp. 161-169
Persistent link: https://www.econbiz.de/10012587094
Saved in:
4
Marketing communications and
brand
development
: an introduction
Adeola, Ogechi
;
Hinson, Robert
;
Sakkthivel, A. M.
- In:
Marketing Communications and Brand Development in …
,
(pp. 3-15)
.
2022
Persistent link: https://www.econbiz.de/10013274175
Saved in:
5
Marketing communications and
brand
development
in a changing world : introduction, issues, and perspectives
Adeola, Ogechi
;
Hinson, Robert
;
Sakkthivel, A. M.
- In:
Marketing Communications and Brand Development in …
,
(pp. 3-21)
.
2022
Persistent link: https://www.econbiz.de/10013280158
Saved in:
6
Brand
development
through sustainability certifications in emerging markets : adoption of B corporation certification in Vietnam
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Marketing Communications and Brand Development in …
,
(pp. 233-255)
.
2022
Persistent link: https://www.econbiz.de/10013280201
Saved in:
7
No name, no logo, no problem? : Examining early fan connections to NHL Seattle
Davies, Melissa
;
Armstrong, Cole
;
Blaszka, Matthew
- In:
Sport management review
25
(
2022
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10013426216
Saved in:
8
BRAND IMAGE DEVELOPMENT
Išoraitė, Margarita
-
2018
Abstract The article analyses the brand image concept,
brand
development
stage, and the brand image importance. In …
Persistent link: https://www.econbiz.de/10011788797
Saved in:
9
Overcoming institutional voids : maisons spéciales and the internationalisation of proto-modern brands
Alexander, Nicholas
;
Doherty, Anne Marie
- In:
Business history
63
(
2021
)
7
,
pp. 1079-1112
Persistent link: https://www.econbiz.de/10012624107
Saved in:
10
To what extent do brands contribute to sustainability transition in agricultural production practices? : lessons from three European case studies
Swagemakers, Paul
;
Schermer, Markus
;
Domínguez …
- In:
Ecological economics : the transdisciplinary journal of …
189
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013194276
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