Santos, Ismael Luiz dos; Marinho, Sidnei Vieira - In: Innovation & management review 15 (2018) 2, pp. 118-136
variables, the third comprises marketing capability variables and the fourth section contains business performance variables … marketing capability (H1) is positive, through the intermediate dimensions of innovation, proactiveness and risk-taking, used by … of the marketing capability were significant: market research, market management, new product development and pricing …