//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Carrillat, François A."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sponsoring
11
Sponsorship
11
Consumer behaviour
10
Konsumentenverhalten
10
Meta-Analyse
7
Meta-analysis
7
Advertising effects
6
Werbewirkung
6
Brand image
4
Celebrity endorsement
4
Celebrity-Werbung
4
Markenimage
4
Marketing management
4
Marketingmanagement
4
Sport event
4
Sportmarketing
4
Sports marketing
4
Sportveranstaltung
4
meta-analysis
4
Customer satisfaction
3
Kundenzufriedenheit
3
Athletes
2
Beziehungsmarketing
2
Bibliometrics
2
Bibliometrie
2
Brand
2
Brand extension
2
Brand management
2
Cognition
2
Decision
2
Dienstleistungsqualität
2
Entscheidung
2
Experiment
2
Firm performance
2
Identification
2
Kognition
2
Legitimacy
2
Markenartikel
2
Markenführung
2
Markentransfer
2
more ...
less ...
Online availability
All
Undetermined
15
Type of publication
All
Article
31
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
31
Aufsatz im Buch
2
Book section
2
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Thesis
1
more ...
less ...
Language
All
English
31
Author
All
Carrillat, François A.
31
Astous, Alain d'
10
Belli, Alex
3
Ladik, Daniel M.
3
Legoux, Renaud
3
O'Rourke, Anne-Maree
3
Cowley, Elizabeth
2
Melnyk, Valentyna
2
Pupovac, Ljubomir
2
Solomon, Paul J.
2
Zlatevska, Natalina
2
Bellavance, François
1
Besharat, Ali
1
Boeuf, Benjamin
1
Béal, Mathieu
1
Chaney, Damien
1
Colbert, François
1
Couture, Marie-Pier Charette
1
Davoine, Victor
1
Eid, François
1
Feigné, Matthieu
1
Gebhardt, Gary F.
1
Grégoire, Yany
1
Hadida, Allègre L.
1
Harris, Eric G.
1
Ilicic, Jasmina
1
Jaramillo, Fernando
1
Ladik, Daniel
1
Lafferty, Barbara A.
1
Lazure, Josianne
1
Lee, James M.
1
Locander, William B.
1
Mazodier, Marc
1
Melnyk, Vladimir
1
Michayluk, David
1
Mulki, Jay P.
1
Napolova, Ekaterina
1
Plewa, Carolin
1
Plourde, Catherine
1
Przybysz, Audrey
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
5
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing theory and practice
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of the Academy of Marketing Science
2
Psychology & marketing
2
Australasian marketing journal
1
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the review of marketing communications
1
International journal of sports marketing & sponsorship
1
Journal of advertising
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of historical research in marketing
1
Journal of interactive marketing
1
Journal of marketing
1
Marketing letters : a journal of research in marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
31
Showing
1
-
10
of
31
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How does time pressure influence risk preferences? : answers from a meta-analysis
Belli, Alex
;
Carrillat, François A.
;
Zlatevska, Natalina
; …
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
6
,
pp. 1172-1197
Persistent link: https://www.econbiz.de/10014526267
Saved in:
2
Let's laugh about it! : using humor to address complainers’ online incivility
Béal, Mathieu
;
Grégoire, Yany
;
Carrillat, François A.
- In:
Journal of interactive marketing
58
(
2023
)
1
,
pp. 34-51
Persistent link: https://www.econbiz.de/10014228864
Saved in:
3
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
4
Is brand differentiation necessary for success? : the role of purchase goal and confidence in the brand's position
O'Rourke, Anne-Maree
;
Carrillat, François A.
;
Wang, Paul
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 369-397
Persistent link: https://www.econbiz.de/10013206560
Saved in:
5
The influence of social norms on consumer behavior : a meta-analysis
Melnyk, Vladimir
;
Carrillat, François A.
;
Melnyk, Valentyna
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 98-120
Persistent link: https://www.econbiz.de/10013258854
Saved in:
6
Slicing vs chunking product-harm crisis : antecedents and firm performance implications
Pupovac, Ljubomir
;
Carrillat, François A.
;
Michayluk, David
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1856-1884
Persistent link: https://www.econbiz.de/10013352647
Saved in:
7
The wellbeing implications of maximizing : a conceptual framework and meta-analysis
Belli, Alex
;
Carrillat, François A.
;
Zlatevska, Natalina
; …
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 573-596
Persistent link: https://www.econbiz.de/10013426608
Saved in:
8
Legitimacy and sincerity as leveraging factors in social sponsorship : an experimental investigation
Astous, Alain d'
;
Carrillat, François A.
;
Przybysz, Audrey
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10012260231
Saved in:
9
Uncovering institutional orientation as a new strategic orientation in industrial marketing
Chaney, Damien
;
Carrillat, François A.
;
Zouari, Abir
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 242-250
Persistent link: https://www.econbiz.de/10012064448
Saved in:
10
Celebrity endorsement in the world of luxury fashion : when controversy can be beneficial
Carrillat, François A.
;
O'Rourke, Anne-Maree
;
Plourde, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1193-1213
Persistent link: https://www.econbiz.de/10012178616
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->