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Faber, Ronald J.
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Duff, Brittany R. L.
4
Chinchanachokchai, Sydney
3
Huh, Jisu
3
O'Guinn, Thomas C.
3
Cho, Soyoen
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Journal of advertising : official publication of the American Academy of Advertising
4
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International journal of advertising : the review of marketing communications
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1
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ECONIS (ZBW)
13
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1
Using gay models in mainstream media : an expanded match-up hypothesis perspective
Chinchanachokchai, Sydney
;
Hanson-Rasmussen, Nancy
; …
- In:
Journal of consumer marketing
40
(
2023
)
1
,
pp. 102-111
Persistent link: https://www.econbiz.de/10013536009
Saved in:
2
Special section introduction: reimagining advertising research : 50 years and beyond
Huh, Jisu
;
Faber, Ronald J.
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 535-538
Persistent link: https://www.econbiz.de/10013417529
Saved in:
3
Angry birds vs. sudoku : how different types of tasks in multitasking affect ad memory and mind wandering
Chinchanachokchai, Sydney
;
Duff, Brittany R. L.
;
Faber, …
- In:
Journal of current issues and research in advertising
42
(
2021
)
4
,
pp. 411-424
Persistent link: https://www.econbiz.de/10012695170
Saved in:
4
Distracted mind : the effects of multitasking and mind wandering on consumer memory for ad content
Chinchanachokchai, Sydney
;
Duff, Brittany R. L.
;
Faber, …
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 631-654
Persistent link: https://www.econbiz.de/10012260242
Saved in:
5
A practical guide to experimental advertising research
Vargas, Patrick T.
;
Duff, Brittany R. L.
;
Faber, Ronald J.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 101-114
Persistent link: https://www.econbiz.de/10011686472
Saved in:
6
A new look at associative learning in advertising : can messages influence contextual associations?
Lutchyn, Yuliya A.
;
Faber, Ronald J.
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10011529724
Saved in:
7
Peeking under the curtain and over the horizon : the reflections of another former editor
Faber, Ronald J.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 289-295
Persistent link: https://www.econbiz.de/10011313241
Saved in:
8
The influence of sender trust and advertiser trust on multistage effects of viral advertising
Cho, Soyoen
;
Huh, Jisu
;
Faber, Ronald J.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010344079
Saved in:
9
Developmental antecedents to children's responses to online advertising
Shin, Wonsun
;
Huh, Jisu
;
Faber, Ronald J.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 719-740
Persistent link: https://www.econbiz.de/10009674971
Saved in:
10
Missing the mark : advertising avoidance and distractor devaluation
Duff, Brittany R. L.
;
Faber, Ronald J.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 51-62
Persistent link: https://www.econbiz.de/10009241300
Saved in:
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