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Search: person:"Häubl, Gerald"
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Häubl, Gerald
31
Hildebrand, Christian
7
Herrmann, Andreas
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Dellaert, Benedict G. C.
5
Donkers, Bas
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Kettle, Keri L.
3
Landwehr, Jan Rüdiger
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
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Journal of marketing research : JMR
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ECONIS (ZBW)
31
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1
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31
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1
Machine talk : how verbal embodiment in conversational AI shapes consumer-brand relationships
Bergner, Anouk Samantha
;
Hildebrand, Christian
;
Häubl, …
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
4
,
pp. 742-764
Persistent link: https://www.econbiz.de/10014444198
Saved in:
2
Preference for quicker offers : the critical roles of temporal reference points and evaluation mode
Lei, Chao
;
Zhang, Pengcheng
;
Gregory, Lance
;
Wang, Haijiang
- In:
Journal of behavioral decision making
37
(
2024
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014473573
Saved in:
3
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
4
Preference dynamics in sequential consumer choice with defaults
Donkers, Bas
;
Dellaert, Benedict G. C.
;
Waisman, Rory M.
; …
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1096-1112
Persistent link: https://www.econbiz.de/10012391113
Saved in:
5
Consumer decisions with artificially intelligent voice assistants
Dellaert, Benedict G. C.
;
Shu, Suzanne B.
;
Arentze, Theo
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 335-347
Persistent link: https://www.econbiz.de/10012417688
Saved in:
6
Product set granularity and consumer response to recommendations
Tsekouras, Dimitrios
;
Dellaert, Benedict G. C.
;
Donkers, Bas
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10012290945
Saved in:
7
Inaction traps in consumer responseto product malfunctions
Brigden, Neil
;
Häubl, Gerald
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 298-314
Persistent link: https://www.econbiz.de/10012180501
Saved in:
8
Mixing it up : unsystematic product arrangements promote the choice of unfamiliar products
Walter, Maik
;
Hildebrand, Christian
;
Häubl, Gerald
; …
- In:
Journal of marketing research
57
(
2020
)
3
,
pp. 509-526
Persistent link: https://www.econbiz.de/10012214318
Saved in:
9
Social product-customization systems : peer input, conformity, and consumers’ evaluation of customized products
Schlager, Tobias
;
Hildebrand, Christian
;
Häubl, Gerald
; …
- In:
Journal of management information systems : JMIS
35
(
2018
)
1
,
pp. 319-349
Persistent link: https://www.econbiz.de/10011885338
Saved in:
10
Gamified information presentation and consumer adoption of product innovations
Müller-Stewens, Jessica
;
Schlager, Tobias
;
Häubl, Gerald
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 8-24
Persistent link: https://www.econbiz.de/10011697507
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