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Search: person:"Horsky, Dan"
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Horsky, Dan
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Freimer, Marshall
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Givon, Moshe
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Horsky, Sharon
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of financial services research : JFSR
1
Journal of marketing research : JMR
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ECONIS (ZBW)
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1
The modern advertising agency selection contest : a case for stipends to new participants
Horsky, Dan
;
Horsky, Sharon
;
Zeithammer, Robert
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 773-789
Persistent link: https://www.econbiz.de/10011600619
Saved in:
2
Periodic advertising pulsing in a competitive market
Freimer, Marshall
;
Horsky, Dan
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
4
,
pp. 637-648
Persistent link: https://www.econbiz.de/10009614322
Saved in:
3
Disentangling preferences and learning in brand choice models
Shin, Sangwoo
;
Misra, Sanjog
;
Horsky, Dan
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 115-137
Persistent link: https://www.econbiz.de/10009511625
Saved in:
4
Try it, you will like it : does consumer learning lead to competitive price promotions?
Freimer, Marshall
;
Horsky, Dan
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 796-810
Persistent link: https://www.econbiz.de/10003780114
Saved in:
5
The relationship between the demand and supply of home financing and neighborhood characteristics : an empirical study of mortgage redlining
Benston, George J.
- In:
Journal of financial services research : JFSR
5
(
1992
)
3
,
pp. 235-260
Persistent link: https://www.econbiz.de/10001119541
Saved in:
6
Untangling the effects of purchase reinforcement and advertising carryover
Givon, Moshe
- In:
Marketing science : the marketing journal of the …
9
(
1990
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10001095700
Saved in:
7
A diffusion model incorporating product benefits, price, income and information
Horsky, Dan
- In:
Marketing science : the marketing journal of the …
9
(
1990
)
4
,
pp. 342-365
Persistent link: https://www.econbiz.de/10001101483
Saved in:
8
Homogeneity and heterogeneity in stochastic models of brand choice behavior
Givon, Moshe
- In:
International journal of research in marketing : IJRM ; …
2
(
1985
)
4
,
pp. 263-272
Persistent link: https://www.econbiz.de/10001041178
Saved in:
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