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Search: person:"Hubert, Mirja"
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Consumer behaviour
6
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6
Neuroscience
4
Neurowissenschaften
4
Market research
3
Marktforschung
3
Neuromarketing
3
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2
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Neuroeconomics
2
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Absorption
1
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1
Brand
1
Compulsive buying
1
Consumer neuroscience
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Functional Magnetic Resonance Imaging (fMRI)
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Personality psychology
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Product-price memory
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Retail trade
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Wissensmanagement
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behavioral addiction
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brand logos
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Article in journal
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Hubert, Anita Mirja
7
Hubert, Marco
5
Kenning, Peter
5
Hubert, Mirja
2
Linzmajer, Marc
2
Ahlert, Dieter
1
Florack, Arnd
1
Gonera, Antje
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Lehmann-Waffenschmidt, Marco
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Mariani, Marcello M.
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Prexl, Katja-Maria
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Journal of economic psychology : research in economic psychology and behavioral economics
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Psychology & marketing
2
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
International journal of innovation management
1
Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
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1
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
2
Exploring the individual : an empirical investigation of interrelationships between dimensions of absorptive capacity
Prexl, Katja-Maria
;
Hubert, Marco
;
Hubert, Mirja
; …
- In:
International journal of innovation management
24
(
2020
)
5
,
pp. 2050077-1-2050077-29
Persistent link: https://www.econbiz.de/10012271461
Saved in:
3
It's about the process, not the result : an fMRI approach to explore the encoding of explicit and implicit price information
Linzmajer, Marc
;
Hubert, Anita Mirja
;
Hubert, Marco
- In:
Journal of economic psychology : research in economic …
86
(
2021
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013252977
Saved in:
4
Consumer neuroscience : the effect of retail brands on the perception of product packaging
Hubert, Marco
;
Hubert, Anita Mirja
;
Sommer, Jens
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
4
,
pp. 28-33
Persistent link: https://www.econbiz.de/10003868578
Saved in:
5
Neural correlates of impulsive buying tendencies during perception of product packaging
Hubert, Marco
;
Hubert, Anita Mirja
;
Florack, Arnd
; …
- In:
Psychology & marketing
30
(
2013
)
10
,
pp. 861-873
Persistent link: https://www.econbiz.de/10010198520
Saved in:
6
Does neuroeconomics give new impetus to economic and consumer research?
Hubert, Anita Mirja
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 812-817
Persistent link: https://www.econbiz.de/10009272601
Saved in:
7
Consumer Neuroscience
Kenning, Peter
;
Lehmann-Waffenschmidt, Marco
;
Hubert, …
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
37
(
2008
)
2
,
pp. 215-219
Persistent link: https://www.econbiz.de/10003638906
Saved in:
8
Consumer Neuroscience und Neuromarketing : der Blick ins Kundenhirn
Stoll, Marco
;
Hubert, Anita Mirja
;
Kenning, Peter
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
6
,
pp. 34-37
Persistent link: https://www.econbiz.de/10003781250
Saved in:
9
A current overview of consumer neuroscience
Hubert, Anita Mirja
;
Kenning, Peter
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
4/5
,
pp. 272-292
Persistent link: https://www.econbiz.de/10003764074
Saved in:
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