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electronic word-of-mouth elasticity
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Joshi, Amit M.
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The impact of user-generated content and traditional media on customer acquisition and retention
You, Ya
;
Joshi, Amit M.
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 213-233
Persistent link: https://www.econbiz.de/10012260459
Saved in:
2
A meta-analysis of electronic word-of-mouth elasticity
You, Ya
;
Vadakkepatt, Gautham G.
;
Joshi, Amit M.
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 19-39
Persistent link: https://www.econbiz.de/10010507912
Saved in:
3
Breaking through the "Brick Wall" : using an interdisciplinary strategy to market high-tech products
Tow, Adam Perry
;
Joshi, Amit M.
- In:
International journal of innovation and technology …
8
(
2011
)
2
,
pp. 337-350
Persistent link: https://www.econbiz.de/10009273347
Saved in:
4
Movie advertising and the stock market valuation of studios : a case of "great expectations?"
Joshi, Amit M.
;
Hanssens, Dominique M.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 239-250
Persistent link: https://www.econbiz.de/10003843292
Saved in:
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