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Search: person:"Lancaster, Geoffrey A."
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Lancaster, Geoffrey
25
Ozuem, Wilson
14
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9
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7
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Howell, Kerry
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ECONIS (ZBW)
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1
Exploring the relationship between integrated marketing communications and decentralised organisational structure : a heuristics perspective
Ozuem, Wilson
;
Howell, Kerry
;
Lancaster, Geoffrey
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10013380464
Saved in:
2
Minding the competition : the drivers for multichannel service quality in fashion retailing
Patten, Elena
;
Ozuem, Wilson
;
Howell, Kerry
;
Lancaster, …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171948
Saved in:
3
Subconscious marketing communication techniques and legal implications
Brierley, Gerry
;
Ozuem, Wilson
;
Lancaster, Geoffrey
- In:
Journal of decision systems
29
(
2020
)
2
,
pp. 69-78
Persistent link: https://www.econbiz.de/10012256333
Saved in:
4
The impact of digital books on marketing communications
Ozuem, Wilson
;
Howell, Kerry E.
;
Lancaster, Geoffrey
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 131-137
Persistent link: https://www.econbiz.de/10012114146
Saved in:
5
Building resistance to brand switching during disruptions in a competitive market
Appiah, Dominic
;
Howell, Kerry E.
;
Ozuem, Wilson
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 249-257
Persistent link: https://www.econbiz.de/10012114158
Saved in:
6
An exploration into the practice of online service failure and recovery strategies in the Balkans
Azemi, Yllka
;
Ozuem, Wilson
;
Howell, Kerry E.
; …
- In:
Journal of business research : JBR
94
(
2019
),
pp. 420-431
Persistent link: https://www.econbiz.de/10011947466
Saved in:
7
Consumption and communication perspectives of IT in a developing economy
Ozuem, Wilson
;
Howell, Kerry E.
;
Lancaster, Geoffrey
- In:
Technology analysis & strategic management
31
(
2019
)
8
,
pp. 929-942
Persistent link: https://www.econbiz.de/10012208648
Saved in:
8
Developing technologically induced environments : the case of the Nigerian banking sector
Ozuem, Wilson
;
Howell, Kerry E.
;
Lancaster, Geoffrey
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
1
,
pp. 50-61
Persistent link: https://www.econbiz.de/10011888500
Saved in:
9
Exploiting online social gambling for marketing communications
Ozuem, Wilson
;
Prasad, Jason
;
Lancaster, Geoffrey
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 258-282
Persistent link: https://www.econbiz.de/10011894579
Saved in:
10
Exploring the locus of internal marketing
Ozuem, Wilson
;
Limb, Natalie
;
Lancaster, Geoffrey
- In:
Journal of strategic marketing
26
(
2018
)
4
,
pp. 356-372
Persistent link: https://www.econbiz.de/10011903323
Saved in:
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