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Search: person:"Lee, Bruce C. Y."
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Consumer behaviour
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Lee, Bruce C. Y.
10
Kou, Tun-Chih
3
Wei, Chiou-Fong
3
Chiang, Chang-Tang
2
Hsiao, Chih-tung
2
Chen, Ching-Chin
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Chen, Yao
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Cheng, Ya-Yun
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Huang, Jen-hung
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Huang, Ping-Lung
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Lee, Yi Hsuan
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Asia Pacific journal of marketing and logistics
1
Business strategy and the environment
1
International journal of business and systems research : IJBSR
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of revenue management : IJRM
1
The journal of business & industrial marketing
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Total quality management & business excellence
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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ECONIS (ZBW)
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1
Consumer brand engagement in the US-China trade war
Lee, Yi Hsuan
;
Wei, Chiou-Fong
;
Lee, Bruce C. Y.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10012798105
Saved in:
2
Enhancement of product design capability in the high-tech manufacturing industry
Kou, Tun-Chih
;
Chiang, Chang-Tang
;
Lee, Bruce C. Y.
- In:
International journal of business and systems research …
15
(
2021
)
6
,
pp. 786-806
Persistent link: https://www.econbiz.de/10012694579
Saved in:
3
The influence of service quality on customer satisfaction and loyalty in B2B technology service industry
Huang, Ping-Lung
;
Lee, Bruce C. Y.
;
Chen, Ching-Chin
- In:
Total quality management & business excellence
30
(
2019
)
13
,
pp. 1449-1465
Persistent link: https://www.econbiz.de/10012199896
Saved in:
4
Toward sustainable livelihoods : investigating the drivers of purchase behavior for green products
Wei, Chiou-Fong
;
Chiang, Chang-Tang
;
Kou, Tun-Chih
; …
- In:
Business strategy and the environment
26
(
2017
)
5
,
pp. 626-639
Persistent link: https://www.econbiz.de/10011699124
Saved in:
5
The role of product lean launch in customer relationships and performance in the high-tech manufacturing industry
Kou, Tun-Chih
;
Lee, Bruce C. Y.
;
Wei, Chiou-Fong
- In:
International journal of operations & production …
35
(
2015
)
8
,
pp. 1207-1223
Persistent link: https://www.econbiz.de/10011449486
Saved in:
6
The influence of supply chain architecture on new product launch and performance in the high-tech industry
Kou, Tun-chih
;
Lee, Bruce C. Y.
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 677-687
Persistent link: https://www.econbiz.de/10011341877
Saved in:
7
The determinants of consumer attitude toward service innovation : the evidence of ETC system in Taiwan
Lee, Bruce C. Y.
- In:
The journal of services marketing
26
(
2012
)
1
,
pp. 9-19
Persistent link: https://www.econbiz.de/10009519758
Saved in:
8
Efficiency and effectiveness of service business : evidence from international tourist hotels in Taiwan
Yu, Ming-miin
;
Lee, Bruce C. Y.
- In:
Tourism management : research, policies, practice
30
(
2009
)
4
,
pp. 571-580
Persistent link: https://www.econbiz.de/10003856211
Saved in:
9
Managing channel quality : the consequential impacts of the grey market
Huang, Jen-hung
;
Lee, Bruce C. Y.
;
Hsiao, Chih-tung
- In:
Total quality management & business excellence : an …
19
(
2008
)
11/12
,
pp. 1235-1247
Persistent link: https://www.econbiz.de/10003807727
Saved in:
10
When does grey market occur? : a Cournot duopoly model of intrabrand competition
Lee, Bruce C. Y.
;
Hsiao, Chih-tung
- In:
International journal of revenue management : IJRM
2
(
2008
)
2
,
pp. 201-214
Persistent link: https://www.econbiz.de/10003818682
Saved in:
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