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Mason, Charlotte H.
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ECONIS (ZBW)
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Enhancing student learning in marketing courses : an exploration of fundamental principles for website platforms
Hollenbeck, Candice R.
;
Mason, Charlotte H.
;
Song, Ji Hee
- In:
Journal of marketing education : JME
33
(
2011
)
2
,
pp. 171-182
Persistent link: https://www.econbiz.de/10009273955
Saved in:
2
Emotionality and semantic onsets : exploring orienting attention responses in advertising
Nielsen, Jesper H.
;
Shapiro, Stewart A.
;
Mason, Charlotte H.
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1138-1150
Persistent link: https://www.econbiz.de/10008796505
Saved in:
3
Market orientation, marketing capabilities, and firm performance
Morgan, Neil A.
;
Vorhies, Douglas W.
;
Mason, Charlotte H.
- In:
Strategic management journal
30
(
2009
)
8
,
pp. 909-920
Persistent link: https://www.econbiz.de/10003858928
Saved in:
4
Does innate consumer innovativeness relate to new product/service adoption behavior? : the intervening role of social learning via vicarious innovativeness
Im, Subin
;
Mason, Charlotte H.
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 63-75
Persistent link: https://www.econbiz.de/10003485138
Saved in:
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