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Morgan, Felicia N.
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Credible effects : the impact of disclosure of material connections within online product reviews
Steward, Michelle D.
;
Burns, Alvin C.
;
Morgan, Felicia N.
; …
- In:
Journal of public policy & marketing
39
(
2020
)
3
,
pp. 353-368
Persistent link: https://www.econbiz.de/10012534313
Saved in:
2
Delivering a superior customer experience in solutions delivery processes : seven factors for success
Kumar, Ajith
;
Steward, Michelle D.
;
Morgan, Felicia N.
- In:
Business horizons
61
(
2018
)
5
,
pp. 775-782
Persistent link: https://www.econbiz.de/10011922259
Saved in:
3
Brand image evaluations : the interactive roles of country of manufacture, brand concept, and vertical line extension type
Allman, Helena F.
;
Fenik, Anton P.
;
Hewett, Kelly
; …
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 40-61
Persistent link: https://www.econbiz.de/10011500436
Saved in:
4
Learning why we buy : an experiential project for the consumer behavior course
Morgan, Felicia N.
;
Brown McCabe, Deborah
- In:
Journal of marketing education : JME
34
(
2012
)
2
,
pp. 140-155
Persistent link: https://www.econbiz.de/10009582115
Saved in:
5
Exploring cross-national differences in organizational buyers' normative expectations of supplier performance
Steward, Michelle D.
;
Morgan, Felicia N.
;
Crosby, …
- In:
Journal of international marketing
18
(
2010
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10003960811
Saved in:
6
The influence of different types of cues-to-action on vaccination behavior : an exploratory study
Morgan, Felicia N.
;
Brown McCabe, Deborah
;
Howley, …
- In:
Journal of marketing theory and practice
18
(
2010
)
2
,
pp. 191-208
Persistent link: https://www.econbiz.de/10003962443
Saved in:
7
Service blueprinting: a practical technique for service innovation
Bitner, Mary Jo
;
Ostrom, Amy L.
;
Morgan, Felicia N.
- In:
California management review
50
(
2007/08
)
3
,
pp. 66-94
Persistent link: https://www.econbiz.de/10003733784
Saved in:
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