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Search: person:"Prandelli, Emanuela"
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Prandelli, Emanuela
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Schreier, Martin
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Fuchs, Christoph
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Dahl, Darren W.
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Hieke, Silke
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Customization in luxury brands: can valentino get personal?
Moreau, C. Page
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 937-947
Persistent link: https://www.econbiz.de/10012271990
Saved in:
2
In user's shoes : an experimental design on the role of perspective taking in discovering entrepreneurial opportunities
Prandelli, Emanuela
;
Pasquini, Martina
;
Verona, Gianmario
- In:
Journal of business venturing
31
(
2016
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10011504936
Saved in:
3
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
4
The psychological effects of empowerment strategies on consumers' product demand
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10003940542
Saved in:
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