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Salonen, Anna
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Totzek, Dirk
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Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of business-to-business marketing
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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The journal of business & industrial marketing
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ECONIS (ZBW)
14
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1
Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri
;
Salonen, Anna
;
Yrjänen, Meri
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
Saved in:
2
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
3
Advancing value-based selling research in B2B markets : a theoretical toolbox and research agenda
Keränen, Joona
;
Totzek, Dirk
;
Salonen, Anna
;
Kienzler, …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 55-68
Persistent link: https://www.econbiz.de/10014368300
Saved in:
4
Gain-sharing in performance-based contracting : how risk and fairness drive business customers' willingness-to-switch to a gain-sharing arrangement
Keränen, Joona
;
Kienzler, Mario
;
Salonen, Anna
;
Terho, …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 172-184
Persistent link: https://www.econbiz.de/10014454886
Saved in:
5
Kundenlösungen als Signale : warum Unternehmen am Lösungsgeschäft festhalten sollten, auch wenn es nicht profitabel ist
Zimmer, Marcus
;
Wangenheim, Florian von
;
Salonen, Anna
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
39
(
2022
)
3
,
pp. 22-29
Persistent link: https://www.econbiz.de/10013194041
Saved in:
6
Engaging a product-focused sales force in solution selling : interplay of individual- and organizational-level conditions
Salonen, Anna
;
Terho, Harri
;
Böhm, Eva
;
Virtanen, Ari
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 139-163
Persistent link: https://www.econbiz.de/10012434091
Saved in:
7
Business solutions as market signals that facilitate product sales
Zimmer, Marcus
;
Salonen, Anna
;
Wangenheim, Florian von
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 30-40
Persistent link: https://www.econbiz.de/10012421602
Saved in:
8
Opportunities for value-based selling in an economic crisis : managerial insights from a firm boundary theory
Keränen, Joona
;
Salonen, Anna
;
Terho, Harri
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 389-395
Persistent link: https://www.econbiz.de/10012285377
Saved in:
9
Leveraging the benefits of modularity in the provision of integrated solutions : a strategic learning perspective
Salonen, Anna
;
Rajala, Risto
;
Virtanen, Ari
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 13-24
Persistent link: https://www.econbiz.de/10011822082
Saved in:
10
Servitization as reinforcement, not transformation
Salonen, Anna
;
Saglam, Onur
;
Hacklin, Fredrik
- In:
Journal of service management
28
(
2017
)
4
,
pp. 662-686
Persistent link: https://www.econbiz.de/10011731216
Saved in:
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