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Search: person:"Wang, Michael Chih-Hung"
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Taiwan
5
Brand management
4
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Professional sports
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Article
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Wang, Michael Chih-hung
8
Cheng, Julian Ming Sung
7
Wang, Michael Chih-Hung
3
Aung, George Kyaw-myo
1
Blankson, Charles
1
Chen, Alex Fei-long
1
Chen, Lily Shui-Lien
1
Chen, Lily Shui-lien
1
Chinomona, Richard
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Erimurti, Kuntari
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Jain, Megha
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Khalil, Shadab
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Lin, Julia Ying-chao
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Tang, Ta-wei
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Tang, Ya-Yun
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Tang, Ya-yun
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Wang, Edward Shih-tse
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International journal of electronic marketing and retailing : IJEMR
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of services and standards
1
International journal of sports marketing & sponsorship
1
International journal of technology marketing : IJTMkt
1
Journal of African business
1
Journal of global marketing
1
Managing service quality : MSQ ; an international journal
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ECONIS (ZBW)
11
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1
Examining the antecedents of sport team brand equity : a dual-identification perspective
Wang, Michael Chih-Hung
;
Tang, Ya-Yun
- In:
Sport management review
21
(
2018
)
3
,
pp. 293-306
Persistent link: https://www.econbiz.de/10011871340
Saved in:
2
Investigating the different congruence effects on sports sponsor brand equity
Wang, Michael Chih-Hung
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 196-211
Persistent link: https://www.econbiz.de/10011709619
Saved in:
3
Developing service innovation capability in the hotel industry
Tang, Ta-wei
;
Wang, Michael Chih-hung
;
Tang, Ya-yun
- In:
Service business
9
(
2015
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011296089
Saved in:
4
Determinants and consequences of consumer satisfaction with self-service technology in a retail setting
Wang, Michael Chih-hung
- In:
Managing service quality : MSQ ; an international journal
22
(
2012
)
2
,
pp. 128-144
Persistent link: https://www.econbiz.de/10009534138
Saved in:
5
The purchasing impact of fan identification and sports sponsorship
Wang, Michael Chih-hung
;
Jain, Megha
;
Cheng, Julian …
- In:
Marketing intelligence & planning
30
(
2012
)
5
,
pp. 553-566
Persistent link: https://www.econbiz.de/10009611616
Saved in:
6
The influence of the provision of online channel functions on exporting channel performance : the moderating effect of international experience
Wang, Michael Chih-hung
;
Khalil, Shadab
;
Blankson, Charles
- In:
Journal of global marketing
24
(
2011
)
2
,
pp. 125-135
Persistent link: https://www.econbiz.de/10009156368
Saved in:
7
The determinants of the sports team sponsor’s brand equity : a cross-country comparison in Asia
Wang, Michael Chih-hung
;
Cheng, Julian Ming Sung
; …
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
6
,
pp. 811-829
Persistent link: https://www.econbiz.de/10010217549
Saved in:
8
Soft power and desirable relationship outcomes : the case of Zimbabwean distribution channels
Chinomona, Richard
;
Lin, Julia Ying-chao
;
Wang, Michael …
- In:
Journal of African business
11
(
2010
)
2
,
pp. 182-200
Persistent link: https://www.econbiz.de/10008702040
Saved in:
9
Information quality, online community and trust : a study of antecedents to shoppers' website loyalty
Wang, Michael Chih-hung
;
Wang, Edward Shih-tse
;
Cheng, …
- In:
International journal of electronic marketing and …
2
(
2008/09
)
3
,
pp. 203-219
Persistent link: https://www.econbiz.de/10003801511
Saved in:
10
Consumer involvement and brand loyalty in services: evidence from the commercial airline industry in Taiwan
Chen, Lily Shui-lien
;
Wang, Michael Chih-hung
;
Cheng, …
- In:
International journal of services and standards
4
(
2008
)
4
,
pp. 437-452
Persistent link: https://www.econbiz.de/10003771399
Saved in:
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