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Search: person:"Winer, Russell S."
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Winer, Russell S.
36
Labroo, Aparna A.
6
Mizik, Natalie
6
Fader, Peter
3
Lehmann, Donald R.
3
Feldman, David
2
Fernbach, Philip M.
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Glazer, Rashi
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Langhe, Bart de
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Lichtenstein, Donald R.
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Steckel, Joel H.
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Hu, Mantian Mandy
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Kalyanaram, Gurumurthy
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Marketing letters : a journal of research in marketing
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing research : JMR
3
Journal of retailing
3
Journal of economic psychology : research in economic psychology and behavioral economics
2
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ECONIS (ZBW)
36
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1
The decision to customize and its effect on brand experience
Petruzzellis, Luca
;
Winer, Russell S.
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 516-530
Persistent link: https://www.econbiz.de/10014290758
Saved in:
2
Introducing Marketing Letters' data policy
Labroo, Aparna A.
;
Mizik, Natalie
;
Winer, Russell S.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 361-364
Persistent link: https://www.econbiz.de/10013454564
Saved in:
3
Behavioral response to price : data-based insights and future research for retailing
Kalyanaram, Gurumurthy
;
Winer, Russell S.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 46-70
Persistent link: https://www.econbiz.de/10013207541
Saved in:
4
Marketing Letters encourages submissions to Replication Corner
Labroo, Aparna A.
;
Mizik, Natalie
;
Winer, Russell S.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 543
Persistent link: https://www.econbiz.de/10013454625
Saved in:
5
Sparking conversations : editors' pick with commentaries and thematic article compilations
Labroo, Aparna A.
;
Mizik, Natalie
;
Winer, Russell S.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013184239
Saved in:
6
Faculty research incentives and business school health : a new perspective from and for marketing
Stremersch, Stefan
;
Winer, Russell S.
;
Camacho, Nuno
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012608642
Saved in:
7
Special issue on gender and ethnicity in the marketing professoriate
Labroo, Aparna A.
(
ed.
);
Mizik, Natalie
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012657852
Saved in:
8
Introduction to special issue on gender and ethnicity in the marketing professoriate
Labroo, Aparna A.
;
Mizik, Natalie
;
Winer, Russell S.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
3
,
pp. 273-274
Persistent link: https://www.econbiz.de/10012657857
Saved in:
9
The past, present, and future of customer management
Oblander, Elliot Shin
;
Gupta, Sunil
;
Mela, Carl F.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 125-136
Persistent link: https://www.econbiz.de/10012301418
Saved in:
10
Editorial: relaunching marketing letters
Bradlow, Eric T.
;
Golder, Peter N.
;
Huber, Joel
;
Jap, …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 311-314
Persistent link: https://www.econbiz.de/10012417684
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