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Search: subject:"target marketing"
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Target group
11
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11
Consumer behaviour
9
Konsumentenverhalten
9
target marketing
9
Target marketing
7
Market segmentation
5
Marktsegmentierung
4
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3
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business markets
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segmentation
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Advertising effectiveness
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2
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1
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1
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1
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1
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1
Cleveland, Mark
1
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1
Dewhirst, Timothy
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1
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1
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1
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Journal of strategic marketing
2
European journal of marketing
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of business economics : JBE
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of economic cooperation & development
1
Journal of financial services marketing
1
Journal of international consumer marketing
1
Journal of management information systems : JMIS
1
Journal of marketing research
1
Journal of public policy & marketing
1
Journal of vacation marketing
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Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
18
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10
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18
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1
Going all the way? : LGBTQ people's receptiveness to gay-themed advertising in a Belgian context
Demunter, Rein
;
Bauwens, Joke
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 1219-1241
Persistent link: https://www.econbiz.de/10014252274
Saved in:
2
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
3
Are SMEs relationship seekers or price watchers? :
target
marketing
implications for banks
Kaur, Manpreet
;
Singh, Kanwaljeet
;
Arora, Sarita
- In:
Journal of financial services marketing
28
(
2023
)
3
,
pp. 615-625
Persistent link: https://www.econbiz.de/10014336310
Saved in:
4
Scalable
target
marketing
: distributed Markov chain Monte Carlo for Bayesian hierarchical models
Bumbaca, Federico
;
Misra, Sanjog
;
Rossi, Peter E.
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 999-1018
Persistent link: https://www.econbiz.de/10012391103
Saved in:
5
Operating in a constricted space : policy actor perceptions of targeting to address U.S. health disparities
Grier, Sonya A.
;
Schaller, Tracey King
- In:
Journal of public policy & marketing
39
(
2020
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10012534269
Saved in:
6
Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
7
Identifying whale-watching tourist differences to maximize return on investment
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn
- In:
Journal of vacation marketing
25
(
2019
)
3
,
pp. 390-402
Persistent link: https://www.econbiz.de/10012166072
Saved in:
8
Niche marketing of date palm based food and beverages as health products
Jamshed, Mohammed
;
Ahmad, Shamim
- In:
Journal of economic cooperation & development
39
(
2018
)
2
,
pp. 49-68
Persistent link: https://www.econbiz.de/10011917895
Saved in:
9
To segment or not? : that is the question
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn R.
;
Prebensen, …
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10011875974
Saved in:
10
The effect of traditionally marginalized groups in advertising on consumer response
Ruggs, Enrica N.
;
Stuart, Jennifer Ames
;
Yang, Linyun W.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011930027
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