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Customer integration
2,589
Kundenintegration
2,576
Beziehungsmarketing
1,124
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1,124
Betriebliche Wertschöpfung
841
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841
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value co-creation
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Brand image
163
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146
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Hollebeek, Linda D.
25
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Füller, Johann
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Brodie, Roderick J.
11
Hajli, Nick
11
Witell, Lars
11
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Rahman, Zillur
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Schreier, Martin
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Brem, Alexander
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Conduit, Jodie
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Edvardsson, Bo
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Ramaswamy, Venkatram
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Roy, Sanjit
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Harrigan, Paul
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Jaakkola, Elina
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Le Nguyen Hau
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Leimeister, Jan Marco
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Rather, Raouf Ahmad
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Bonamigo, Andrei
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Cova, Bernard
7
Hughes, Tim
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Ind, Nicholas
7
Khan, Imran
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Kristensson, Per
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Lievens, Annouk
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Loureiro, Sandra Maria Correia
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Malthouse, Edward C.
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Parida, Vinit
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Pham Ngoc Thuy
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6
Bretschneider, Ulrich
6
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6
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6
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Journal of business research : JBR
156
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75
Journal of retailing and consumer services
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46
International journal of innovation management
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The journal of product innovation management : an international publication of the Product Development & Management Association
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The journal of services marketing
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Technological forecasting & social change : an international journal
38
Research policy : policy, management and economic studies of science, technology and innovation
35
International journal of hospitality management
33
The journal of business & industrial marketing
33
Journal of strategic marketing
31
The service industries journal
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Journal of marketing management : MM
29
Service business
25
Marketing theory
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Journal of service research : JSR
23
Public management review
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
22
International journal of technology marketing : IJTMkt
21
Journal of marketing
21
The journal of brand management : an international journal
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International journal of technology management : IJTM
20
Journal of service theory and practice : JSTP
20
Marketing intelligence & planning
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Tourism management : research, policies, practice
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International journal of contemporary hospitality management
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Journal of the Academy of Marketing Science
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European management journal
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Journal of service research
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The journal of product & brand management
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Creativity and innovation management
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International journal of product development : IJPD
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European journal of marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Psychology & marketing
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International journal of production economics
14
International journal of quality and service sciences
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ECONIS (ZBW)
2,599
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2431
Including the customer in efficiency analysis : evidence of a hybrid relational-transactional apporach
Coughlan, Joseph
;
Shale, Estelle
;
Dyson, Robert G.
- In:
The international journal of bank marketing : IJBM
28
(
2010
)
2
,
pp. 136-149
Persistent link: https://www.econbiz.de/10008696420
Saved in:
2432
Purchase availability and involvement antecedents among financial products
Steinhart, Yael
;
Mazursky, David
- In:
The international journal of bank marketing : IJBM
28
(
2010
)
2
,
pp. 113-135
Persistent link: https://www.econbiz.de/10008696424
Saved in:
2433
Customization : a goldmine or a wasteland?
Franke, Nikolaus
;
Keinz, Peter
;
Steger, Christoph J.
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
2
,
pp. 26-33
Persistent link: https://www.econbiz.de/10008697206
Saved in:
2434
Service-dominant logic : marketing research implications and opportunities
Baron, Steve
;
Patterson, Anthony
;
Warnaby, Gary
;
Harris, Kim
- In:
Journal of customer behaviour
9
(
2010
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10008697917
Saved in:
2435
Pay-What-You-Want : Praxisrelevanz und Konsumentenverhalten
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
Journal of business economics : JBE
80
(
2010
)
2
,
pp. 147-169
Persistent link: https://www.econbiz.de/10003936207
Saved in:
2436
Lead users and early adopters on the web : the role of new technology product blogs
Droge, Cornelia
;
Stanko, Michael A.
;
Pollitte, Wesley A.
- In:
The journal of product innovation management : an …
27
(
2010
)
1
,
pp. 66-82
Persistent link: https://www.econbiz.de/10003937637
Saved in:
2437
Selection of modules for mass customisation
Da Cunha, Catherine
;
Agard, Bruno
;
Kusiak, Andrew
- In:
International journal of production research
48
(
2010
)
5/6
,
pp. 1439-1454
Persistent link: https://www.econbiz.de/10003939507
Saved in:
2438
The psychological effects of empowerment strategies on consumers' product demand
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10003940542
Saved in:
2439
Social practices as units of value creation : theoretical underpinnings and implications
Holttinen, Heli
- In:
International journal of quality and service sciences
2
(
2010
)
1
,
pp. 95-112
Persistent link: https://www.econbiz.de/10003969058
Saved in:
2440
Reputation for product innovation : its impact on consumers
Henard, David H.
;
Dacin, Peter A.
- In:
The journal of product innovation management : an …
27
(
2010
)
3
,
pp. 321-335
Persistent link: https://www.econbiz.de/10003972204
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