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~type_genre:"Aufsatz im Buch"
~type_genre:"Thesis"
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Search: subject_exact:"Fitness-Studio"
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Fitness industry
24
Fitness-Wirtschaft
24
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6
Germany
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Consumer behaviour
3
Dienstleistungsqualität
3
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1980-1994
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Anreiz-Beitrags-Theorie
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Bruhn, Manfred
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Ludwig-Maximilians-Universität München
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Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
4
Sport marketing in a global environment : strategic perspectives
3
Sports management as an emerging economic activity : trends and best practices
2
Action-based quality management : strategy and tools for continuous improvement
1
Die Sportbranche : Wachstum - Wettbewerb - Wirtschaftlichkeit
1
Entrepreneurship in the Asia-Pacific : case studies
1
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Neue Entwicklungslinien im Dienstleistungsmarketing
1
Schriftenreihe Socialia : Studienreihe soziologische Forschungsergebnisse
1
Service Value als Werttreiber : Konzepte, Messung und Steuerung
1
Shopper-Marketing : mit Shopper Insights zu effektiver Markenführung bis an den POS
1
Sport management cultures
1
Testimonial advertising in the American marketplace : emulation, identity, community
1
The emotional organization : passions and power
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ECONIS (ZBW)
24
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1
Fitness center marketing in Thailand : antecedents and consequences of COVID-19 pandemic
Dittachai Chankuna
;
Nilmanee Sriboon
- In:
Sport marketing in a global environment : strategic …
,
(pp. 34-50)
.
2022
Persistent link: https://www.econbiz.de/10013475216
Saved in:
2
Development digital marketing plans through understanding use behavior of fitness apps in Portuguese fitness centers
Barbosa, Helena Ferreira
;
García-Fernández, Jerónimo
; …
- In:
Sport marketing in a global environment : strategic …
,
(pp. 161-170)
.
2022
Persistent link: https://www.econbiz.de/10013475267
Saved in:
3
Focusing on quality product : development and promotion of robust fitness programs through humanistic coach training
Yuan, Hailiang
- In:
Sport marketing in a global environment : strategic …
,
(pp. 244-257)
.
2022
Persistent link: https://www.econbiz.de/10013475300
Saved in:
4
Toshikazu Saito and RENAISSANCE - a company for creating something to live for through a fun and active lifestyle
Sugiyama, Daisuke
;
Kosaka, Michitaka
- In:
Entrepreneurship in the Asia-Pacific : case studies
,
(pp. 171-190)
.
2020
Persistent link: https://www.econbiz.de/10012139331
Saved in:
5
Customer 360° method : assessment of customers in fitness centres
García-Fernández, Jerónimo
;
Bohórquez …
- In:
Sports management as an emerging economic activity : …
,
(pp. 57-72)
.
2017
Persistent link: https://www.econbiz.de/10011758351
Saved in:
6
Client pofile of Spanish fitness centers : segmentation by loyalty and characteristics of the client
García-Fernández, Jerónimo
;
Gálvez-Ruiz, Pablo
; …
- In:
Sports management as an emerging economic activity : …
,
(pp. 273-291)
.
2017
Persistent link: https://www.econbiz.de/10011758390
Saved in:
7
Selected essays on market-based management : taking a closer look at heterogeneity phenomena in sponsoring and fitness club management
Streiff, Tina Helen
-
2014
Persistent link: https://www.econbiz.de/10011340449
Saved in:
8
Markenstrategische Positionierung von Fitness-Studios als Gesundheitsdienstleister
Püschel, Ruben
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 501-529)
.
2014
Persistent link: https://www.econbiz.de/10010354024
Saved in:
9
Wertsteigerung durch Value Added Products in Dienstleistungsunternehmen : Konzept und empirische Befunde für einen verhaltensorientierten Service Value
Bruhn, Manfred
;
Straßer, Meike
- In:
Service Value als Werttreiber : Konzepte, Messung und …
,
(pp. 301-326)
.
2014
Persistent link: https://www.econbiz.de/10010359502
Saved in:
10
Cross-sectoral variation in organizational culture in the fitness industry
MacIntosh, Eric W.
;
Doherty, Alison
;
Walker, Matthew
- In:
Sport management cultures
,
(pp. 49-68)
.
2014
Persistent link: https://www.econbiz.de/10010365604
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