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~type_genre:"Aufsatz im Buch"
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Consumer behaviour
3
Konsumentenverhalten
3
Aesthetics
1
Altruism
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1
Brand name
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Children
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Lowrey, Tina M.
5
Shrum, L. J.
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Bakir, Aysen
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Cauberghe, Verolien
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Chaplin, Lan Nguyen
1
Chen, Ning
1
Commuri, Suraj
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Espinoza Petersen, Francine
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Gentina, Élodie
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Hudders, Liselot
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Li, Hua
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Otnes, Cele
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Ruth, Julie A.
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The Routledge companion to consumer behavior
2
Handbook of qualitative research methods in marketing
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
1
Three essays on luxury consumption
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ECONIS (ZBW)
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Examining the effect of altruistic gift giving on subsequent indulgence
Chen, Ning
;
Espinoza Petersen, Francine
;
Lowrey, Tina M.
- In:
Three essays on luxury consumption
,
(pp. 19-35)
.
2018
Persistent link: https://www.econbiz.de/10011926544
Saved in:
2
The influence of marketing language on brand attitudes and choice
Pogacar, Ruth
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
The Routledge companion to consumer behavior
,
(pp. 263-275)
.
2020
Persistent link: https://www.econbiz.de/10012316169
Saved in:
3
Conducting international consumer research with children : challenges and potential solutions
Lowrey, Tina M.
;
Chaplin, Lan Nguyen
;
Nairn, Agnès
; …
- In:
The Routledge companion to consumer behavior
,
(pp. 346-360)
.
2020
Persistent link: https://www.econbiz.de/10012316188
Saved in:
4
The aesthetics of brand name design : form, fit, fluency, and phonetics
Roche, Sarah
;
Shrum, L. J.
;
Lowrey, Tina M.
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 180-196)
.
2016
Persistent link: https://www.econbiz.de/10011593197
Saved in:
5
Capturing time
Otnes, Cele
;
Ruth, Julie A.
;
Lowrey, Tina M.
;
Commuri, Suraj
- In:
Handbook of qualitative research methods in marketing
,
(pp. 387-399)
.
2006
Persistent link: https://www.econbiz.de/10003446379
Saved in:
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