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~type_genre:"Aufsatz im Buch"
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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Short video adverts : a modern and virtual form of advertising
Willis, Michelle
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 107-131)
.
2024
Persistent link: https://www.econbiz.de/10014529067
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Artificial intelligence and predictive analytics : towards a praxis of personalised shopping experiences
Ozuem, Wilson
;
Willis, Michelle
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 3-26)
.
2024
Persistent link: https://www.econbiz.de/10014529058
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3
Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
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4
Online brand communities and brand loyalty: toward a social influence theory
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 153-177)
.
2021
Persistent link: https://www.econbiz.de/10012607368
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5
The dynamics of social media markeitng content and customer retention
Willis, Michelle
- In:
Leveraging computer-mediated marketing environments
,
(pp. 1-21)
.
2019
Persistent link: https://www.econbiz.de/10011971226
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