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~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Kennzeichenrecht"
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Markenrecht
102
Trademark law
102
Deutschland
32
Germany
32
Gewerblicher Rechtsschutz
32
Industrial property rights
32
Immaterialgüterrechte
25
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25
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19
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18
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18
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15
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15
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14
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12
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12
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10
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Article
134
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Aufsatz im Buch
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456
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456
Graue Literatur
150
Non-commercial literature
150
Book section
134
Hochschulschrift
110
Arbeitspapier
97
Working Paper
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81
Collection of articles of several authors
47
Sammelwerk
47
Amtsdruckschrift
36
Government document
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Bibliografie enthalten
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Gesetz
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59
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Graham, Stuart J. H.
3
Bröcher, Julia
2
Casson, Mark
2
Castaldi, Carolina
2
Cuccia, Tiziana
2
Davis, Jennifer
2
Duguid, Paul
2
Flikkema, Meindert
2
Godinho, Manuel Mira
2
Helmers, Christian
2
Higgins, David M.
2
Lopes, Teresa da Silva
2
Maniatis, Spyros
2
Mercer, John
2
O'Connor, Peter
2
Rogers, Mark
2
Santagata, Walter
2
Schuh, Günther
2
Wadeson, Nigel
2
Aliouat, Boualem
1
André, Caroline
1
Ankers, Neil
1
Armstrong, Rosi
1
Athreye, Suma
1
Babel, Mathias
1
Backhaus, Klaus
1
Baird, Stephen R.
1
Bentley, Simon
1
Betzenhofer, Werner
1
Beyer, Mark
1
Bezold, Thomas
1
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1
Blit, Joel
1
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1
Block, Jörn
1
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1
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1
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1
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1
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Eidgenössisches Institut für Geistiges Eigentum
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Trademarks and their role in innovation, entrepreneurship and industrial organization
11
Trademarks, brands, and competitiveness
10
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
6
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
4
Intellectual property and international trade : the TRIPS Agreement
2
Legal strategies : how corporations use law to improve performance
2
Technological innovation : generating economic results
2
The global challenge of intellectual property rights
2
Arbeitswelt der Zukunft : die Gesellschaft im Wandel des 21. Jahrhunderts : Tagungsband Liberale Rechtstagung 2019
1
Aserbaidschan - 20 Jahre der Transformation in der Landwirtschaft
1
Aspekte der europäischen Integration
1
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Beiträge zur Innovations- und Gründungsforschung : Festschrift des Center for Innovation and Entrepreneurship anlässlich des 20-jährigen Bestehens der Fachhochschule Jena
1
Bilanzierung von Patenten im internationalen Vergleich : [Forschungsergebnisse]
1
Brands and brand management : contemporary research perspectives
1
Brands and branding
1
Business group management in Japan
1
Business insights: China : practical advice on operational strategy and risk management
1
Capital for our time : the economic, legal, and management challenges of intellectual capital
1
Challenges in the management of new technologies
1
Compliance in der Unternehmerpraxis
1
Compliance in der Unternehmerpraxis : Grundlagen, Organisation und Umsetzung
1
Contemporary research in e-branding
1
Controlling immaterieller Vermögenswerte : intangible assets erkennen, bewerten und steuern
1
Creative cities, cultural clusters and local economic development
1
Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
1
Die Ost-West-Wirtschafts- und -Handelsbeziehungen unter besonderer Berücksichtigung der Lizenz-, Know-How- und Vertragspraxis sowie des gewerblichen Rechtsschutzes
1
Die moderne Finanzfunktion : Strategien, Organisationen und Prozesse
1
Doing business in Argentina
1
Dynamics of globalization at the crossroads of economics
1
Dynamics of knowledge-intensive entrepreneurship : business strategy and public policy
1
Dynamique technologique, systèmes d'innovation et rattrapage
1
EU-Agrarpolitik und Berggebiete : Beiträge der gemeinsamen Tagung der Österreichischen Gesellschaft für Agrarökonomie und der Schweizer Gesellschaft für Agrarwirtschaft und Agrarsoziologie. 26. und 27. September 1996 in Innsbruck
1
Economic and legal issues in intellectual property
1
Economic law as an economic good : its rule function and its tool function in the competition of systems
1
Einkaufen und Investieren in China
1
Engineering innovative products : a practical experience
1
Enhancing knowledge development in marketing ; Vol. 21
1
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ECONIS (ZBW)
134
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1
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
Saved in:
2
Brandjacking in paid search : an unresolved problem
O'Connor, Peter
- In:
The SAGE handbook of digital marketing
,
(pp. 515-528)
.
2022
Persistent link: https://www.econbiz.de/10013367130
Saved in:
3
Why and when do firms trademark? : bridging perspectives from industrial organisation, innovation and entrepreneurship
Castaldi, Carolina
;
Block, Joern
;
Flikkema, Meindert
- In:
Trademarks and their role in innovation, …
,
(pp. 3-12)
.
2021
Persistent link: https://www.econbiz.de/10012597075
Saved in:
4
Which firms use trademarks? : firm-level evidence from Germany on the role of distance, product quality and innovation
Crass, Dirk
- In:
Trademarks and their role in innovation, …
,
(pp. 13-38)
.
2021
Persistent link: https://www.econbiz.de/10012597077
Saved in:
5
Are trademark counts a valid indicator of innovation? : results of an in-depth study of new Benelux trademarks filed by SMEs
Flikkema, Meindert
;
Man, Ard-Pieter de
;
Castaldi, Carolina
- In:
Trademarks and their role in innovation, …
,
(pp. 39-60)
.
2021
Persistent link: https://www.econbiz.de/10012597126
Saved in:
6
On the price elasticity of demand for trademarks
De Rassenfosse, Gaétan
- In:
Trademarks and their role in innovation, …
,
(pp. 93-96)
.
2021
Persistent link: https://www.econbiz.de/10012597130
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7
From a distinctive sign to an exchangeable asset : exploring the U.S. market for trademark licensing
Ferrucci, Edoardo
;
Leone, Maria Isabella
;
Romagnoli, Manuel
- In:
Trademarks and their role in innovation, …
,
(pp. 97-123)
.
2021
Persistent link: https://www.econbiz.de/10012597133
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8
Firm market valuation and intellectual property assets
Dosso, Mafini
;
Vezzani, Antonio
- In:
Trademarks and their role in innovation, …
,
(pp. 124-148)
.
2021
Persistent link: https://www.econbiz.de/10012597135
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9
Are two better than one? : modelling the complementarity between patents and trademarks across industries
Llerena, Patrick
;
Millot, Valentine
- In:
Trademarks and their role in innovation, …
,
(pp. 184-211)
.
2021
Persistent link: https://www.econbiz.de/10012597140
Saved in:
10
The valuation of patent-trademark pairing as IP strategy : evidence from the USPTO
Thoma, Grid
- In:
Trademarks and their role in innovation, …
,
(pp. 212-236)
.
2021
Persistent link: https://www.econbiz.de/10012597143
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