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~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"Aiello, Gaetano"
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Subject
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Consumer behaviour
15
Konsumentenverhalten
15
Brand management
8
Markenführung
8
Brand image
7
Luxury goods
7
Luxusgüter
7
Markenimage
7
Beziehungsmarketing
5
Brand
5
Markenartikel
5
Relationship marketing
5
Creativity
4
Designation of origin
4
Einzelhandel
4
Herkunftsbezeichnung
4
Kreativität
4
Retail trade
4
Perception
3
Rules of origin
3
Ursprungsregeln
3
Wahrnehmung
3
Welt
3
World
3
Comparison
2
Data protection
2
Datenschutz
2
Fashion
2
International marketing
2
Internationales Marketing
2
Internet marketing
2
Mode
2
Online-Marketing
2
Social Web
2
Social network
2
Social web
2
Soziales Netzwerk
2
Vergleich
2
country of origin
2
creativity
2
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Undetermined
9
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Article
17
Book / Working Paper
3
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
20
Aufsatz im Buch
6
Book section
6
Collection of articles of several authors
6
Sammelwerk
6
Conference paper
1
Conference proceedings
1
Konferenzbeitrag
1
Konferenzschrift
1
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Language
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English
20
Author
All
Aiello, Gaetano
20
Donvito, Raffaele
9
Godey, Bruno
6
Pederzoli, Daniele
5
Vannucci, Virginia
4
Chan, Priscilla
3
Phau, Ian
3
Pizzi, Gabriele
3
Wiedmann, Klaus-Peter
3
Cheah, Isaac
2
Dasmi, Costanza
2
Grazzini, Laura
2
Ko, Eunju
2
Mazzoli, Valentina
2
Nechaeva, Olga
2
Singh, Rahul
2
Acuti, Diletta
1
Chen, Rong
1
Ewing, Mike
1
Faheem Uddin Syed
1
Fei, Li
1
Halliburton, Chris
1
Kniazeva, Maria
1
Lee, Chang Han
1
Lee, Yuri
1
Manthiou, Aikaterini
1
Oh, Hyunjoo
1
Perderzoli, Daniele
1
Phan, Michel Cao Tuan
1
Ranfagni, Silvia
1
Rokka, Joonas
1
Shimizu, Akira
1
Shukla, Yupal
1
Siu, Noel Yee-Man
1
Skorobogatykh, Irina Ivanovna
1
Tikkanen, Henrikki
1
Tsuchiya, Junji
1
Vescovi, Tiziano
1
Viglia, Giampaolo
1
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Published in...
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Journal of business research : JBR
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of promotion management : JPM
2
Journal of global fashion marketing : JGfM
1
Journal of retailing
1
Journal of retailing and consumer services
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
20
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1
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20
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1
Why fashion brands enter the metaverse : exploring the motivations of fast fashion and luxury fashion brands
Kniazeva, Maria
;
Aiello, Gaetano
;
Dasmi, Costanza
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 62-89
Persistent link: https://www.econbiz.de/10014529954
Saved in:
2
Why do you care about me? : the impact of retailers' customer care activities on customer orientation perceptions and store patronage intentions
Vannucci, Virginia
;
Dasmi, Costanza
;
Nechaeva, Olga
; …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303155
Saved in:
3
Privacy concerns and justice perceptions with the disclosure of biometric versus behavioral data for personalized pricing tell me who you are, I'll tell you how much you pay : onsu...
Pizzi, Gabriele
;
Vannucci, Virginia
;
Shukla, Yupal
; …
- In:
Journal of business research : JBR
148
(
2022
),
pp. 420-432
Persistent link: https://www.econbiz.de/10013325503
Saved in:
4
Branding in the time of virtual reality : are virtual store brand perceptions real?
Pizzi, Gabriele
;
Vannucci, Virginia
;
Aiello, Gaetano
- In:
Journal of business research : JBR
119
(
2020
),
pp. 502-510
Persistent link: https://www.econbiz.de/10012417036
Saved in:
5
Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele
;
Aiello, Gaetano
;
Grazzini, Laura
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
Saved in:
6
Customers' willingness to disclose personal information throughout the customer purchase journey in retailing : the role of perceived warmth
Aiello, Gaetano
;
Donvito, Raffaele
;
Acuti, Diletta
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 490-506
Persistent link: https://www.econbiz.de/10012495486
Saved in:
7
Special issue: country of origin effect : looking back and moving forward
Cheah, Isaac
(
ed.
);
Phau, Ian
(
ed.
);
Aiello, Gaetano
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011875311
Saved in:
8
Country of origin effect : looking back and moving forward
Cheah, Isaac
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 293-294
Persistent link: https://www.econbiz.de/10011875410
Saved in:
9
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
10
Social media marketing efforts of luxury brands : influence on brand equity and consumer behavior
Godey, Bruno
;
Manthiou, Aikaterini
;
Pederzoli, Daniele
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5833-5841
Persistent link: https://www.econbiz.de/10011597522
Saved in:
1
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