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~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"Chikweche, Tendai"
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Aufsatz in Zeitschrift
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English
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Chikweche, Tendai
25
Fletcher, Richard
10
Egan, Paul
4
Lappeman, James
4
Bressan, Alessandro
2
Stanton, John
2
Bloemen, Shantha
1
Intharacks, Jamealla
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Mtigwe, Bruce
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Murisa, Tendai
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Mwenye, Dorah
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Shindi, Jimmy
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Stanton, John Philip
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Toufani, Samrand
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Journal of international consumer marketing
4
The journal of consumer marketing
4
Marketing intelligence & planning
3
International journal of emerging markets
1
International journal of market research
1
Journal of African business
1
Journal of business research : JBR
1
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
1
Journal of financial services marketing
1
Journal of global marketing
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Journal of international marketing
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Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of small business and entrepreneurship : JSBE
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
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Qualitative market research : an international journal
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Society and business review
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
25
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1
Marketing financial services in Africa : exploring the heterogeneous middle-class consumer across nine countries
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of financial services marketing
29
(
2024
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014479191
Saved in:
2
The influence of ethnic identity on consumer behavior : Filipino and Lao consumers in Australia
Intharacks, Jamealla
;
Chikweche, Tendai
;
Stanton, John
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10014321452
Saved in:
3
Innovative new product adoption of renewable energy mobility products at the bottom of the pyramid the case of Hamba, an integrated community-driven solution
Chikweche, Tendai
;
Bloemen, Shantha
;
Mwenye, Dorah
- In:
Journal of international consumer marketing
35
(
2023
)
2
,
pp. 194-214
Persistent link: https://www.econbiz.de/10014321466
Saved in:
4
Researching the marginalised bottom of the pyramid in Africa : lessons and prospects for inclusive, relevant practices
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
International journal of market research
65
(
2023
)
5
,
pp. 597-621
Persistent link: https://www.econbiz.de/10014368517
Saved in:
5
An investigation on the need for business advisors who can respond to the changing needs of small business enterprises faced with a dynamic operating environment.
Chikweche, Tendai
;
Bressan, Alessandro
- In:
Journal of small business and entrepreneurship : JSBE
34
(
2022
)
1
,
pp. 94-118
Persistent link: https://www.econbiz.de/10012801799
Saved in:
6
Targeting the floating middle of pyramid consumers in Africa : revisiting marketing mix considerations
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 517-536
Persistent link: https://www.econbiz.de/10013465894
Saved in:
7
An investigation of bottom of pyramid consumers' motivation for participating in value co-creation
Chikweche, Tendai
;
Shindi, Jimmy
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 394-412
Persistent link: https://www.econbiz.de/10013361577
Saved in:
8
Revisiting middle-class consumers in africa : a cross-country city-based investigation outlining implications for international marketers
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 79-94
Persistent link: https://www.econbiz.de/10012660730
Saved in:
9
A systematic review of future research challenges and prospects of organizational learning research in small medium size enterprises
Chikweche, Tendai
;
Bressan, Alessandro
- In:
Journal of small business and entrepreneurship : JSBE ; …
30
(
2018
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10011882916
Saved in:
10
Entrepreneurship and ethics under extreme conditions of poverty : "exploring the realities"
Chikweche, Tendai
;
Fletcher, Richard
- In:
Society and business review
12
(
2017
)
1
,
pp. 4-19
Persistent link: https://www.econbiz.de/10011690799
Saved in:
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