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~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"Chu, Junhong"
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Consumer behaviour
7
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4
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Aufsatz in Zeitschrift
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Chu, Junhong
18
Chintagunta, Pradeep K.
6
Manchanda, Puneet
3
Cebollada, Javier
2
Yao, Dai
2
Arce-Urriza, Marta
1
Bravo, Mercedes Esteban
1
Cao, Zike
1
Cebollada-Calvo, José-Javier
1
Chu, Yanlai
1
Duan, Yige
1
Goh, Khim Yong
1
Hai Long Duong
1
Hui, Kai-Lung
1
Li, Gendao
1
Liu, Hongju
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Ma, Liye
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Rajiv, Surendra
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Sriram, S.
1
Sun, Li
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Tang, Chuang
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Wang, Li
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Wu, Jing
1
Xiong, Yu
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Xiong, Zhongkai
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Xu, Hong
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Yan, Wei
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Yang, Xianling
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Zhang, Xu
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
European journal of operational research : EJOR
1
Journal of management information systems : JMIS
1
Journal of marketing
1
Marketing letters : a journal of research in marketing
1
Marketing science
1
Quantitative marketing and economics : QME
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ECONIS (ZBW)
18
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1
A dynamic model of owner acceptance in peer-to-peer sharing markets
Yao, Dai
;
Tang, Chuang
;
Chu, Junhong
- In:
Marketing science
42
(
2023
)
1
,
pp. 166-188
Persistent link: https://www.econbiz.de/10014317068
Saved in:
2
Taxi drivers' response to cancellations and no-shows : new evidence for reference-dependent preferences
Hai Long Duong
;
Chu, Junhong
;
Yao, Dai
- In:
Management science : journal of the Institute for …
69
(
2023
)
1
,
pp. 179-199
Persistent link: https://www.econbiz.de/10014288560
Saved in:
3
The impact of mergers and acquisitions on brand equity : a structural analysis
Chu, Yanlai
;
Chu, Junhong
;
Liu, Hongju
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 615-638
Persistent link: https://www.econbiz.de/10012939490
Saved in:
4
The relationship between online referral marketing and price promotion : evidence from a large e-commerce platform
Cao, Zike
;
Chu, Junhong
;
Hui, Kai-Lung
;
Xu, Hong
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 855-888
Persistent link: https://www.econbiz.de/10012804180
Saved in:
5
"Meet me halfway" : the costs and benefits of bargaining
Zhang, Xu
;
Manchanda, Puneet
;
Chu, Junhong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1081-1105
Persistent link: https://www.econbiz.de/10012796434
Saved in:
6
The last mile matters : impact of dockless bike sharing on subway housing price premium
Chu, Junhong
;
Duan, Yige
;
Yang, Xianling
;
Wang, Li
- In:
Management science : journal of the Institute for …
67
(
2021
)
1
,
pp. 297-316
Persistent link: https://www.econbiz.de/10012435275
Saved in:
7
Geography as branding : descriptive evidence from Taobao
Chintagunta, Pradeep K.
;
Chu, Junhong
- In:
Quantitative marketing and economics : QME
19
(
2021
)
1
,
pp. 53-92
Persistent link: https://www.econbiz.de/10012488949
Saved in:
8
Clicks versus Bricks : the role of durability in marketing channel strategy of durable goods manufacturers
Yan, Wei
;
Xiong, Yu
;
Chu, Junhong
;
Li, Gendao
;
Xiong, …
- In:
European journal of operational research : EJOR
265
(
2018
)
3
,
pp. 909-918
Persistent link: https://www.econbiz.de/10011778562
Saved in:
9
Beyond the more the merrier : the variety effect and consumer heterogeneity in system markets
Sun, Li
;
Rajiv, Surendra
;
Chu, Junhong
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 261-275
Persistent link: https://www.econbiz.de/10011527084
Saved in:
10
Quantifying cross and direct network effects in online consumer-to-consumer plaftorms
Chu, Junhong
;
Manchanda, Puneet
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 870-893
Persistent link: https://www.econbiz.de/10011617435
Saved in:
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