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~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"Currim, Imran"
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Aufsatz in Zeitschrift
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English
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Currim, Imran S.
23
Mintz, Ofer
9
Andrews, Rick L.
6
Lim, Jooseop
5
Zhang, Yu
3
Brusco, Michael J.
2
Davis, Brennan
2
Deshpandé, Rohit
2
Dewan, Sanjeev
2
Gilbride, Timothy J.
2
Leeflang, Peter
2
Sarin, Rakesh
2
Siddarth, S.
2
Ainslie, Andrew
1
Bae, John
1
Choudhary, Vidyanand
1
Currim, Imran
1
Gao, Xiaoyi Sylvia
1
Jeliazkov, Ivan
1
Jeljazkov, Ivan G.
1
Kim, Joung W.
1
Le, Nhan T.
1
Lenk, Peter J.
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Meyer, Robert J.
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Oh, Hannah
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Town, Robert J.
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European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
European journal of marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Review of marketing science
2
European journal of operational research : EJOR
1
Inquiry : a journal of health care organization, provision and financing
1
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
24
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1
National customer orientation : an empirical test across 112 countries
Mintz, Ofer
;
Currim, Imran S.
;
Deshpandé, Rohit
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014333912
Saved in:
2
Validation of the information processing theory of consumer choice : evidence from travel search engine clickstream data
Gao, Xiaoyi Sylvia
;
Currim, Imran S.
;
Dewan, Sanjeev
- In:
European journal of marketing
56
(
2022
)
8
,
pp. 2250-2280
Persistent link: https://www.econbiz.de/10013457338
Saved in:
3
National customer orientation : a framework, propositions and agenda for future research
Mintz, Ofer
;
Currim, Imran S.
;
Deshpandé, Rohit
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1014-1041
Persistent link: https://www.econbiz.de/10013350945
Saved in:
4
The right metrics for marketing-mix decisions
Mintz, Ofer
;
Gilbride, Timothy J.
;
Lenk, Peter J.
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 32-49
Persistent link: https://www.econbiz.de/10012506514
Saved in:
5
Effect of analysts' earnings pressure on marketing spending and stock market performance
Currim, Imran S.
;
Lim, Jooseop
;
Zhang, Yu
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 431-452
Persistent link: https://www.econbiz.de/10011879699
Saved in:
6
Evaluation set size and purchase : evidence from a product search engine
Choudhary, Vidyanand
;
Currim, Imran S.
;
Dewan, Sanjeev
; …
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 16-31
Persistent link: https://www.econbiz.de/10011658339
Saved in:
7
Marketing spending, firm visibility, and asymmetric stock returns of corporate social responsibility strengths and concerns
Oh, Hannah
;
Bae, John
;
Currim, Imran S.
;
Lim, Jooseop
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 838-862
Persistent link: https://www.econbiz.de/10011529686
Saved in:
8
Commitment to marketing spending through recessions : better or worse stock market returns?
Currim, Imran S.
;
Lim, Jooseop
;
Zhang, Yu
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2134-2161
Persistent link: https://www.econbiz.de/10011629315
Saved in:
9
A model for inferring market preferences from online retail product information matrices
Gilbride, Timothy J.
;
Currim, Imran S.
;
Mintz, Ofer
; …
- In:
Journal of retailing
92
(
2016
)
4
,
pp. 470-485
Persistent link: https://www.econbiz.de/10011629499
Saved in:
10
When does metric use matter less? : how firm and managerial characteristics moderate the relationship between metric use and marketing mix performance
Mintz, Ofer
;
Currim, Imran S.
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1809-1856
Persistent link: https://www.econbiz.de/10011449324
Saved in:
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