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~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"Kamakura, Wagner"
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Consumer behaviour
12
Konsumentenverhalten
12
Market research
7
Marktforschung
7
Theorie
5
Theory
5
Business cycle
3
Haushaltsökonomik
3
Household economics
3
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USA
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Aufsatz in Zeitschrift
Article in journal
35
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6
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English
35
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Kamakura, Wagner A.
35
Du, Rex Yuxing
6
Moon, Sangkil
3
Wedel, Michel
3
Agrawal, Jagdish
2
Mela, Carl F.
2
Afonso Mazzon, José
1
Balasubramanian, Siva Kumar
1
Barrio-García, Salvador del
1
Cambra-Fierro, Jesús
1
Claro, Danny Pimentel
1
De Bruyn, Arnaud
1
Du, Rex Y.
1
Gessner, Guy
1
Grewal, Dhruv
1
Huber, Joel
1
Iyer, Gopalkrishnan R.
1
Kang, Wooseong
1
Kopalle, Praveen K.
1
Ledolter, Johannes
1
Lehmann, Donald R.
1
Luque Martínez, Teodoro
1
Mazzon, Jose A.
1
Mehrotra, Anuj
1
Melero-Polo, Iguacel
1
Naik, Prasad A.
1
Ramón-Jerónimo, María A.
1
Ratchford, Brian Thomas
1
Russell, Gary J.
1
Samaha, Stephen A.
1
Schimmel, Carl W.
1
Sesé, F. Javier
1
Sharma, Arun
1
Vecino Gravel, Julio D.
1
Venkatesh, R.
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing research : JMR
7
Journal of retailing
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
Marketing letters : a journal of research in marketing
2
International journal of forecasting
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Real estate economics : journal of the American Real Estate and Urban Economics Association
1
The journal of business : B
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ECONIS (ZBW)
35
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1
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35
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1
A longitudinal cross-product analysis of media-budget allocations : how economic and technological disruptions affected media choices across industries
Barrio-García, Salvador del
;
Kamakura, Wagner A.
; …
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 1-15
Persistent link: https://www.econbiz.de/10011997970
Saved in:
2
Identifying sales performance gaps with internal benchmarking
Claro, Danny Pimentel
;
Kamakura, Wagner A.
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 401-419
Persistent link: https://www.econbiz.de/10011790683
Saved in:
3
A picture is worth a thousand words : translating product reviews into a product positioning map
Moon, Sangkil
;
Kamakura, Wagner A.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 265-285
Persistent link: https://www.econbiz.de/10011672001
Saved in:
4
"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús
;
Kamakura, Wagner A.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
Saved in:
5
Improving the statistical performance of tracking studies based on repeated cross-sections with primary dynamic factor analysis
Du, Rex Yuxing
;
Kamakura, Wagner A.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 94-112
Persistent link: https://www.econbiz.de/10010517008
Saved in:
6
Measure twice and cut once : the carpenter's rule still applies
Kamakura, Wagner A.
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 237-243
Persistent link: https://www.econbiz.de/10011312243
Saved in:
7
Reflections on my editorship of JMR and beyond
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 131-132
Persistent link: https://www.econbiz.de/10010348985
Saved in:
8
A topical history of JMR
Huber, Joel
;
Kamakura, Wagner A.
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 84-91
Persistent link: https://www.econbiz.de/10010349019
Saved in:
9
Empirical generalizations in retailing
Kamakura, Wagner A.
;
Kopalle, Praveen K.
;
Lehmann, Donald R.
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 121-124
Persistent link: https://www.econbiz.de/10010401619
Saved in:
10
Special issue: Empirical generalizations in retailing
Kamakura, Wagner A.
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010401624
Saved in:
1
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