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~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"Martin, Brett A. S."
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Consumer behaviour
19
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Brand image
8
Markenimage
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Aufsatz in Zeitschrift
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English
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Martin, Brett A. S.
19
Martin, Brett
11
Jin, Hyun Seung
5
Strong, Carolyn A.
3
Gnoth, Juergen
2
Letheren, Kate
2
Nguyen, Han
2
O'Connor, Peter
2
Pervan, Simon J.
2
Veer, Ekant
2
Wang, Di
2
Yao, Jun
2
Becirovic, Ilda
1
Greer, Dominique
1
Jaspreet Kaur
1
Kamleitner, Bernadette
1
Kaya, Maria
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Kerr, Gayle
1
Lacey, Charlotte
1
Lavuri, Rambabu
1
Lee, Christina Kwai Choi
1
Lee, Michael Shyue Wai
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Luck, Edwina
1
Mathews, Shane
1
Murray, Scott D.
1
Nuttall, Peter
1
Payne, Ryan
1
Sharifsamet, Seyedamir
1
Sobh, Rana
1
Strong, Carolyn
1
Susilo, Tifani
1
Thaichon, Park
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Thürridl, Carina
1
Tomczak, Torsten
1
Trang, Nhu Vi
1
Tuzovic, Sven
1
Vincent, Aaron
1
Wang, Shasha
1
Weeks, Clinton
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Journal of strategic marketing
4
Journal of business research : JBR
3
Journal of consumer behaviour : an international research review
3
Marketing letters : a journal of research in marketing
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
European journal of marketing : EJM
2
Journal of advertising : official publication of the American Academy of Advertising
2
Asia Pacific journal of marketing and logistics
1
International journal of consumer studies
1
International journal of hospitality management
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Psychology & marketing
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
30
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1
Defining biometrics with privacy and benefits : a research agenda
Payne, Ryan
;
Martin, Brett
;
Tuzovic, Sven
;
Wang, Shasha
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
4
,
pp. 294-302
Persistent link: https://www.econbiz.de/10014381387
Saved in:
2
Blurring of boundaries : consumer self-narratives in digital virtual leisure
Susilo, Tifani
;
Mathews, Shane
;
Luck, Edwina
;
Martin, Brett
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014531486
Saved in:
3
Effects of materialism on Brand-related user-generated content and positive WOM on social media
Nguyen, Han
;
Martin, Brett
;
Kerr, Gayle
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 135-141
Persistent link: https://www.econbiz.de/10014252796
Saved in:
4
Purchase intention of organic foods : are lifestyles of health and sustainability the reason for my purchase decision?
Jaspreet Kaur
;
Lavuri, Rambabu
;
Thaichon, Park
;
Martin, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1532-1551
Persistent link: https://www.econbiz.de/10014286069
Saved in:
5
The role of shopping orientation in variety-seeking behaviour
Murray, Scott D.
;
Jin, Hyun Seung
;
Martin, Brett
- In:
Journal of business research : JBR
145
(
2022
),
pp. 188-197
Persistent link: https://www.econbiz.de/10013197893
Saved in:
6
The effects of crowdedness and safety measures on restaurant patronage choices and perceptions in the COVID-19 pandemic
Wang, Di
;
Yao, Jun
;
Martin, Brett
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012547970
Saved in:
7
Do discount presentations influence gift purchase intentions and attitudes of Chinese outbound tourists?
Wang, Di
;
Martin, Brett
;
Yao, Jun
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
5
,
pp. 1104-1122
Persistent link: https://www.econbiz.de/10012593194
Saved in:
8
Marketing destinations : the impact of destination personality on consumer attitude
Sharifsamet, Seyedamir
;
Jin, Hyun Seung
;
Martin, Brett
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 60-69
Persistent link: https://www.econbiz.de/10012202794
Saved in:
9
Why do consumers research their ancestry? : do self-uncertainty and the need for closure influence consumer's involvement in ancestral products?
Strong, Carolyn A.
;
Martin, Brett A. S.
;
Jin, Hyun Seung
; …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 332-337
Persistent link: https://www.econbiz.de/10012023647
Saved in:
10
A Cinderella story : how past identity salience boosts demand for repurposed products
Kamleitner, Bernadette
;
Thürridl, Carina
;
Martin, Brett
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 76-92
Persistent link: https://www.econbiz.de/10012176277
Saved in:
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