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~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"Ormrod, Robert P."
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Ormrod, Robert P.
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Henneberg, Stephan
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Henneberg, Stephan C.
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European journal of marketing : EJM
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ECONIS (ZBW)
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1
The impact of corporate political activity on corporate reputation amongst industry stakeholders
Ormrod, Robert P.
;
Müller, Annika C.
- In:
Corporate reputation review
25
(
2022
)
3
,
pp. 226-238
Persistent link: https://www.econbiz.de/10013401643
Saved in:
2
The triadic interaction model of political marketing exchange
Henneberg, Stephan C.
;
Ormrod, Robert P.
- In:
Marketing theory
13
(
2012
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10009740368
Saved in:
3
Political market orientation and strategic party postures in Danish political parties
Ormrod, Robert P.
;
Henneberg, Stephan
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 852-881
Persistent link: https://www.econbiz.de/10009231681
Saved in:
4
Understanding voter orientation in the context of political market orientation: is the political customer king?
Ormrod, Robert P.
;
Henneberg, Stephan C.
- In:
Journal of marketing management : MM
26
(
2010
)
1/2
,
pp. 108-130
Persistent link: https://www.econbiz.de/10003979646
Saved in:
5
An investigation into the relationship between political activity levels and political market orientation
Ormrod, Robert P.
;
Henneberg, Stephan
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10008650073
Saved in:
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