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~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"Peng, Siqing"
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Consumer behaviour
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4
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3
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Aufsatz in Zeitschrift
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Peng, Siqing
11
Xie, Yi
5
Han, Jian
2
Baskin, Ernest
1
Batra, Rajeev
1
Cai, Yujie
1
Chen, Xiao-Ping
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Choi, Yung Kyun
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Hampson, Daniel P.
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Keh, Hean Tat
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Kim, Kyung Hoon
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Kim, Sang Jin
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Liu, Honglei
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Frontiers of business research in China : selected publications from Chinese universities
3
Human resource management
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Journal of international marketing
1
Journal of strategic marketing
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Management and organization review : MOR ; the journal of the International Association for Chinese Management Research
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ECONIS (ZBW)
11
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1
Incongruous employer brand signals and organizational attractiveness : evidence from multinational companies in China
Wang, Lan
;
Han, Jian
;
Ramasamy, Bala
;
Peng, Siqing
- In:
Human resource management
61
(
2022
)
5
,
pp. 563-584
Persistent link: https://www.econbiz.de/10013468292
Saved in:
2
Brand user imagery clarity (BUIC) : conceptualization, measurement, and consequences
Xie, Yi
;
Peng, Siqing
;
Hampson, Daniel P.
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 662-678
Persistent link: https://www.econbiz.de/10012304072
Saved in:
3
Feeling inferior, showing off : the effect of nonmaterial social comparisons on conspicuous consumption
Zheng, Xiaoying
;
Baskin, Ernest
;
Peng, Siqing
- In:
Journal of business research : JBR
90
(
2018
),
pp. 196-205
Persistent link: https://www.econbiz.de/10011882017
Saved in:
4
Volunteer high performance work systems and service performance : empirical study of Beijing Olmpic volunteers
Cai, Yujie
;
Han, Jian
;
Peng, Siqing
;
Sun, Luping
- In:
Frontiers of business research in China : selected …
10
(
2016
)
4
,
pp. 605-635
Persistent link: https://www.econbiz.de/10011848590
Saved in:
5
An extended model of preference formation between global and local brands : the roles of identity expressiveness, trust, and affect
Xie, Yi
;
Batra, Rajeev
;
Peng, Siqing
- In:
Journal of international marketing
23
(
2015
)
1
,
pp. 50-71
Persistent link: https://www.econbiz.de/10010520814
Saved in:
6
Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
Saved in:
7
How do corporate associations influence customer relationship strength? the effects of different types of trust
Xie, Yi
;
Peng, Siqing
- In:
Journal of strategic marketing
19
(
2011
)
5
,
pp. 443-454
Persistent link: https://www.econbiz.de/10009314482
Saved in:
8
The effects of two kinds of corporate publicity on customer-brand relationship
Xie, Yi
;
Peng, Siqing
- In:
Frontiers of business research in China : selected …
4
(
2010
)
1
,
pp. 73-100
Persistent link: https://www.econbiz.de/10003953867
Saved in:
9
Effects of advertising strategy on consumer-brand relationships : a brand love perspective
Pang, Jun
;
Keh, Hean Tat
;
Peng, Siqing
- In:
Frontiers of business research in China : selected …
3
(
2009
)
4
,
pp. 599-620
Persistent link: https://www.econbiz.de/10003923748
Saved in:
10
How to repair customer trust after negative publicity : the roles of competence, integrity, benevolence, and forgiveness
Xie, Yi
;
Peng, Siqing
- In:
Psychology & marketing
26
(
2009
)
7
,
pp. 572-589
Persistent link: https://www.econbiz.de/10003874119
Saved in:
1
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