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~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"Sanyal, Shamindra Nath"
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5
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4
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3
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3
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Aufsatz in Zeitschrift
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Sanyal, Shamindra Nath
9
Datta, Saroj Kumar
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Banerjee, Asok Kumar
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Mazumder, Rabin
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Das, Soumik
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Ghosh, Pritha
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Maiti, Rooprekha Baksi
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Mukherjee, Swati
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Roy, Subhadip
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International journal of pharmaceutical and healthcare marketing : IJPHM
2
International journal of Indian culture and business management
1
International journal of management practice : IJMP
1
Journal of international consumer marketing
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Journal of marketing analytics : JMA
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Journal of retailing and consumer services
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Qualitative market research : an international journal
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ECONIS (ZBW)
9
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1
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9
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9
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1
What characterizes digital luxury experience (DLX) for customers? : a cross-cultural qualitative exposition
Das, Soumik
;
Sanyal, Shamindra Nath
;
Mazumder, Rabin
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 352-369
Persistent link: https://www.econbiz.de/10014575080
Saved in:
2
Organisational commitment of working women : the role optimisation
Maiti, Rooprekha Baksi
;
Sanyal, Shamindra Nath
- In:
International journal of management practice : IJMP
16
(
2023
)
2
,
pp. 212-232
Persistent link: https://www.econbiz.de/10014315856
Saved in:
3
Uncertainty and affluent teenagers' luxury buying-decision : the role of avoidance-related indecisiveness
Sanyal, Shamindra Nath
;
Mazumder, Rabin
;
Singh, Ramendra
; …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012431159
Saved in:
4
Positioning of private label brands of men's apparel against national brands
Ghosh, Pritha
;
Saha, Subrata
;
Sanyal, Shamindra Nath
; …
- In:
Journal of marketing analytics : JMA
9
(
2021
)
3
,
pp. 210-227
Persistent link: https://www.econbiz.de/10012614795
Saved in:
5
Factors influencing prescribing decisions among physicians : empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 330-360
Persistent link: https://www.econbiz.de/10011812856
Saved in:
6
Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
Saved in:
7
Attitude on Indian consumers towards luxury brand purchase : an application of "attitude scale to luxury items"
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of Indian culture and business …
9
(
2014
)
3
,
pp. 316-339
Persistent link: https://www.econbiz.de/10011284517
Saved in:
8
Conceptualisation of branding : strategy based on the Indian pharma sector
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10009770352
Saved in:
9
The effect of country of origin on brand equity : an empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
- In:
The journal of product & brand management
20
(
2011
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10009231633
Saved in:
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