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~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"Wang, Guocai"
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China
5
Social network
5
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5
Beziehungsmarketing
3
Inter-firm cooperation
3
Relationship marketing
3
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3
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Aufsatz in Zeitschrift
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Wang, Guocai
9
Liu, Dong
4
Wang, Xiaoyan
3
Zhao, Yanhui
3
Schrock, Wyatt A.
2
Zheng, Yi
2
Bao, Yongchuan
1
Ching, Lim Ai
1
Fu, Ning
1
Li, Ran
1
Long, Yu
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Su, Lixun
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Voorhees, Clay M.
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Wang, Xifeng
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Wee, Chow Hou
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Frontiers of business research in China : selected publications from Chinese universities
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business ethics : JBE
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of service research
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Journal of strategic marketing
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ECONIS (ZBW)
9
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1
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9
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9
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date (oldest first)
1
The intellectual structure of sales ethics research : a multi-method bibliometric analysis
Wang, Xiaoyan
;
Wang, Guocai
;
Zhao, Yanhui
;
Schrock, Wyatt A.
- In:
Journal of business ethics : JBE
193
(
2024
)
1
,
pp. 133-157
Persistent link: https://www.econbiz.de/10014637582
Saved in:
2
Past, present, and future of international joint ventures
Liu, Dong
;
Fu, Ning
;
Wang, Guocai
;
Su, Lixun
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014549729
Saved in:
3
Thirty years of service failure and recovery research : thematic development and future research opportunities from a social network perspective
Liu, Dong
;
Zhao, Yanhui
;
Wang, Guocai
;
Schrock, Wyatt A.
; …
- In:
Journal of service research
27
(
2024
)
2
,
pp. 268-282
Persistent link: https://www.econbiz.de/10014580436
Saved in:
4
Unpacking the relationship between formal contracts and alliance innovation performance : the role of relationship learning and guanxi
Liu, Dong
;
Bao, Yongchuan
;
Wang, Guocai
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 564-577
Persistent link: https://www.econbiz.de/10013165206
Saved in:
5
Buyer loyalty in business markets : can the firm and salesperson get what they truly desire?
Wang, Guocai
;
Wang, Xiaoyan
;
Long, Yu
;
Wee, Chow Hou
; …
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10011413358
Saved in:
6
The impact of relation-specific investments on channel performance : focusing on mediators
Wang, Guocai
;
Zheng, Yi
;
Li, Ran
- In:
Journal of marketing channels : ... distribution …
21
(
2014
)
2
,
pp. 87-99
Persistent link: https://www.econbiz.de/10010362478
Saved in:
7
Investing in guanxi : an analysis of interpersonal relation-specific investment (RSI) in China
Wang, Guocai
;
Wang, Xiaoyan
;
Zheng, Yi
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 659-670
Persistent link: https://www.econbiz.de/10010386434
Saved in:
8
Effects of perceived organisational support and Guanxi on salesperson performance : the mediation of customer need knowledge
Wang, Guocai
;
Liu, Dong
;
Wang, Xifeng
- In:
Frontiers of business research in China : selected …
5
(
2011
)
3
,
pp. 422-435
Persistent link: https://www.econbiz.de/10009301363
Saved in:
9
The impact of relation-specific investment on channel relationship performance : evidence from China
Zhao, Yanhui
;
Wang, Guocai
- In:
Journal of strategic marketing
19
(
2011
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10008936990
Saved in:
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