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~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"paramaporn Thaichon"
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Beziehungsmarketing
11
Relationship marketing
11
Consumer behaviour
9
Customer satisfaction
9
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9
Kundenzufriedenheit
9
Dienstleistungsqualität
8
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8
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6
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satisfaction
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Microfinance
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customer retention
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Aufsatz in Zeitschrift
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16
research-article
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English
16
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Thaichon, Paramaporn
16
Quach, Sara
8
Jebarajakirthy, Charles
6
Lobo, Antonio
4
Mitsis, Ann
2
Yoganathan, Dhanushanthini
2
Jebrajakrithy, Charles
1
Levin, Elizabeth
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Prentice, Catherine
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Sivapalan, Achchuthan
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Journal of retailing and consumer services
3
Asia Pacific journal of marketing and logistics
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Australasian marketing journal
1
International journal of nonprofit and voluntary sector marketing
1
International journal of quality and service sciences
1
International review on public and non-profit marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of strategic marketing
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Services marketing quarterly
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The international journal of bank marketing : IJBM
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The journal of business & industrial marketing
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ECONIS (ZBW)
16
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1
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10
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16
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1
Promoting condom usage to male sex workers in Thailand : a development of a conceptual framework: social marketing perspective
Jebarajakirthy, Charles
;
Thaichon, Paramaporn
; …
- In:
International review on public and non-profit marketing
14
(
2017
)
4
,
pp. 495-512
Persistent link: https://www.econbiz.de/10011956201
Saved in:
2
Internet service providers' service quality and its effect on customer loyalty of different usage patterns
Quach, Sara
;
Thaichon, Paramaporn
;
Jebarajakirthy, Charles
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 104-113
Persistent link: https://www.econbiz.de/10011442362
Saved in:
3
Evaluating specific service quality aspects which impact on customers' behavioural loyalty in high-tech internet services
Thaichon, Paramaporn
;
Jebarajakirthy, Charles
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011529483
Saved in:
4
Online marketing communications and childhood's intention to consume unhealthy food
Thaichon, Paramaporn
;
Quach, Sara
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 79-86
Persistent link: https://www.econbiz.de/10011484683
Saved in:
5
The impact of creative competence and project management on longevity of the client-advertising agency relationship
Levin, Elizabeth
;
Thaichon, Paramaporn
;
Quach, Sara
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 274-286
Persistent link: https://www.econbiz.de/10011486558
Saved in:
6
Marketing microcredit to bottom of the pyramid market: Investigating determinants and the role of self-identity : the case of youth in post-war context
Jebarajakirthy, Charles
;
Thaichon, Paramaporn
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
2
,
pp. 191-215
Persistent link: https://www.econbiz.de/10011486761
Saved in:
7
The moderating role of age in customer loyalty formation process
Thaichon, Paramaporn
;
Lobo, Antonio
;
Quach, Sara
- In:
Services marketing quarterly
37
(
2016
)
1
,
pp. 52-70
Persistent link: https://www.econbiz.de/10011452149
Saved in:
8
Integrated marketing communications and their effects on customer switching intention
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011633577
Saved in:
9
Enhancing corporate social responsibility through market orientation practices in bottom of pyramid markets : with special reference to microcredit institutions
Jebarajakirthy, Charles
;
Thaichon, Paramaporn
; …
- In:
Journal of strategic marketing
24
(
2016
)
5
,
pp. 398-417
Persistent link: https://www.econbiz.de/10011637348
Saved in:
10
The influence of relationship marketing orientation on brand equity in banks
Yoganathan, Dhanushanthini
;
Jebrajakrithy, Charles
; …
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 14-22
Persistent link: https://www.econbiz.de/10011347849
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