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~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Higher education marketing"
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Higher education institution
18
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higher education marketing
14
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11
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11
Brand management
7
Markenführung
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university
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Facebook
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brand orientation
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educational services
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price
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prospectus
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segmentation
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service quality
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social media marketing
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student recruitment
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Aufsatz in Zeitschrift
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Casidy, Riza
3
Alfonzo, Paige
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Angulo-Ruiz, Luis Fernando
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Asaad, Yousra
1
Ashton, Weslynne
1
Balmer, John M. T.
1
Barry, Cornelius
1
Clements, Michael P.
1
Cohen, Geraldine
1
Czeglédi, Csilla
1
De Run, Ernest Cyril
1
Dube, Itumeleng
1
Dunnett, Andrew
1
Eger, Ludvík
1
Egerová, Dana
1
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1
Galan, Mianda
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Gibaja Martíns, Juan José
1
Goodrich, Kendall
1
Gordon-Isasi, Janire
1
Hamid, Muhammad Akif
1
Krystoň, Miroslav
1
Latukha, Marina
1
Lawley, Meredith
1
Levin, Michael A.
1
Lim, Weng Marc
1
Luo, Yunxin
1
Makola, Zamandlovu
1
Melewar, T. C.
1
Moorhouse, Jan
1
Munch, James M.
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Narvaiza, Lorea
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Panibratov, Andrei
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Peruta, Adam
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Poole, Sonja Martin
1
Shields, Alison B.
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Stephenson, Amber L.
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Journal of marketing for higher education
7
Journal of nonprofit & public sector marketing
3
International journal of consumer studies
2
Journal of marketing communications
2
Services marketing quarterly
2
Australasian marketing journal
1
Education economics
1
Journal of strategic marketing
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ECONIS (ZBW)
21
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1
Why TVET colleges are not attractive places of higher learning for South African high school learners?
Makola, Zamandlovu
;
Dube, Itumeleng
;
Tabane, Ramodungoane
-
2023
Persistent link: https://www.econbiz.de/10014468028
Saved in:
2
Getting granular : uncovering actionable insights for effective social media management in the higher education sector
Alfonzo, Paige
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 468-493
Persistent link: https://www.econbiz.de/10014444826
Saved in:
3
International student mobility : a systematic review and research agenda
Luo, Yunxin
;
Latukha, Marina
;
Panibratov, Andrei
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 852-887
Persistent link: https://www.econbiz.de/10014250639
Saved in:
4
Unique challenges of segmentation and differentiation for higher education
Story, John
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 20-39
Persistent link: https://www.econbiz.de/10014286204
Saved in:
5
Facebook for Public Relations in the higher education field : a study from four countries Czechia, Slovakia, Poland and Hungary
Eger, Ludvík
;
Egerová, Dana
;
Tomczyk, Lukasz
; …
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 240-260
Persistent link: https://www.econbiz.de/10012695060
Saved in:
6
Revisiting integrated marketing communication (IMC) : a scale to assess IMC in higher education (HE)
Gordon-Isasi, Janire
;
Narvaiza, Lorea
;
Gibaja Martíns, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 58-90
Persistent link: https://www.econbiz.de/10012549778
Saved in:
7
Strategic brand management for higher education institutions with graduate degree programs : empirical insights from the
higher
education
marketing
mix
Lim, Weng Marc
;
Teck Weng Jee
;
De Run, Ernest Cyril
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012202807
Saved in:
8
How to connect with your best student prospects : saying the right things, to the right students, in the right media
Goodrich, Kendall
;
Swani, Kunal
;
Munch, James M.
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 434-453
Persistent link: https://www.econbiz.de/10012203484
Saved in:
9
Getting out of the rankings game : a better way to evaluate higher education institutions for best fit
Poole, Sonja Martin
;
Levin, Michael A.
;
Elam, Kate
- In:
Journal of marketing for higher education
28
(
2018
)
1
,
pp. 12-31
Persistent link: https://www.econbiz.de/10011886216
Saved in:
10
Social media in higher education : understanding how colleges and universities use Facebook
Peruta, Adam
;
Shields, Alison B.
- In:
Journal of marketing for higher education
27
(
2017
)
1
,
pp. 131-143
Persistent link: https://www.econbiz.de/10011706680
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