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~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Aromastoff"
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Aromastoff
32
Flavour
32
Consumer behaviour
24
Konsumentenverhalten
24
Ladengestaltung
10
Store design
10
Einzelhandel
6
Perception
6
Retail trade
6
Wahrnehmung
6
Brand image
5
Markenimage
5
Advertising effects
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Brand management
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Marketingmanagement
4
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scent
4
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3
Experiment
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Scent
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Relationship marketing
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USA
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United States
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sensory marketing
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1988-1998
1
2004-2007
1
Ambient Odour
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Aufsatz in Zeitschrift
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32
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19
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19
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11
Hochschulschrift
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2
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Ali, Jabir
1
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1
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1
Block, Lauren G.
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Botelho, Delane
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Bourrain, Aurelie
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Bradford, Kevin D.
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Breitsohl, Jan
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Carù, Antonella
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Chen, Kuan-Nien
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Dennis, Charles
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Droulers, Olivier
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Ebster, Claus
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El Abidine, Ghoudi Zine
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El Mourid, Mohammed
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Eleuch, Amira
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Govindasamy, Ramu
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Grohmann, Bianca
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Guéguen, Nicolas
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Gvili, Yaniv
1
Gálová, Jana
1
Hadi, Rhonda
1
Herrmann, Andreas
1
Hosseinpour, Masoumeh
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Journal of retailing and consumer services
3
Marketing : ZFP ; journal of research and management
3
Journal of advertising research
2
Journal of business research : JBR
2
Journal of marketing
2
Journal of retailing
2
AMS review : official publication of the Academy of Marketing Science
1
American journal of business : applying research to practice ; AJB
1
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Ekonomika poľnohospodárstva : vedecké periodikum k otázkam agrárnej ekonomiky a politiky
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business ethics : JOBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of food products marketing
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Journal of international food & agribusiness marketing
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Journal of marketing management : MM
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Managing service quality : MSQ ; an international journal
1
Psychology & marketing
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Revue française de gestion : hommes et techniques
1
The international review of retail, distribution and consumer research
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
32
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1
Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
Saved in:
2
The application of consumer neuroscience in evaluating the effect of aroma marketing on consumer preferences in the food market
Berčík, Jakub
;
Gálová, Jana
;
Vietoris, Vladimír
; …
- In:
Journal of international food & agribusiness marketing
35
(
2023
)
3
,
pp. 261-282
Persistent link: https://www.econbiz.de/10014320691
Saved in:
3
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
4
The unconscious perception of smells as a driver of consumer responses : a framework integrating the emotion-cognition approach to scent marketing
Luca, Ramona de
;
Botelho, Delane
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10012586888
Saved in:
5
Multimodal perceptual processing of cues in food ads : do you smell what you see? : visual-induced olfactory imagery and its effects on taste perception and food consumption
Koubaa, Yamen
;
Eleuch, Amira
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 78-94
Persistent link: https://www.econbiz.de/10012533673
Saved in:
6
Warm ambient scents nudge consumers to favour premium brands and right-wing parties
Lichters, Marcel
;
Adler, Susanne
;
Sarstedt, Marko
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
4
,
pp. 22-34
Persistent link: https://www.econbiz.de/10012487267
Saved in:
7
Pleasant ambient scents : a meta-analysis of customer responses and situational contingencies
Roschk, Holger
;
Hosseinpour, Masoumeh
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10012176465
Saved in:
8
Ambient scent as a mood inducer in supermarkets : the role of scent intensity and time-pressure of shoppers
Leenders, Mark A. A. M.
;
Smidts, Ale
;
El Haji, Anouar
- In:
Journal of retailing and consumer services
48
(
2019
),
pp. 270-280
Persistent link: https://www.econbiz.de/10012001306
Saved in:
9
The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
Saved in:
10
Unlocking competitiveness through scent names : a data-driven approach
Meng, Hua
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
61
(
2018
)
3
,
pp. 385-395
Persistent link: https://www.econbiz.de/10011866299
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