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~type_genre:"Aufsatz in Zeitschrift"
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Test market
20
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7
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ECONIS (ZBW)
20
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1
Bubbles and financial professionals
Weitzel, Utz
;
Huber, Christoph
;
Huber, Jürgen
; …
- In:
The review of financial studies
33
(
2020
)
6
,
pp. 2659-2696
Persistent link: https://www.econbiz.de/10012244784
Saved in:
2
Imminent entry and the transition to multimarket rivalry in a laboratory setting
Mason, Charles F.
;
Phillips, Owen R.
- In:
Journal of economics & management strategy : JEMS
25
(
2016
)
4
,
pp. 1018-1039
Persistent link: https://www.econbiz.de/10011627974
Saved in:
3
The effect of product placement on persuasion for mobile phone games
Lin, Hui-fei
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 37-60
Persistent link: https://www.econbiz.de/10010256887
Saved in:
4
Expected price and user image for branded and co-branded sports apparel
Gloria Wu, D.
;
Chalip, Laurence Hilmond
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
3
,
pp. 138-151
Persistent link: https://www.econbiz.de/10010199635
Saved in:
5
Hedonic or utilitarian premiums : does it matter?
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1256-1275
Persistent link: https://www.econbiz.de/10009787179
Saved in:
6
The "right" consumers for better concepts : identifying consumers high in emergent nature to develop new product concepts
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 854-865
Persistent link: https://www.econbiz.de/10008666404
Saved in:
7
Whose crystal ball to choose? : individual difference in the generalizability of concept testing
Peng, Ling
;
Finn, Adam
- In:
The journal of product innovation management : an …
27
(
2010
)
5
,
pp. 690-704
Persistent link: https://www.econbiz.de/10008649285
Saved in:
8
The "right" consumers for the best concepts : identifying and using emergent consumers in developing new products
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
- In:
MSI reports : working paper series
(
2009
)
2
,
pp. 3-17
Persistent link: https://www.econbiz.de/10003885303
Saved in:
9
The role of country of manufacture in consumers' attributions of blame in an ambiguous product-harm crisis
Laufer, Daniel
;
Gillespie, Kate
;
Silvera, David H.
- In:
Journal of international consumer marketing
21
(
2009
)
3
,
pp. 189-201
Persistent link: https://www.econbiz.de/10003890813
Saved in:
10
Effectiveness of price discounts and premium promotions
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
Psychology & marketing
26
(
2009
)
12
,
pp. 1108-1129
Persistent link: https://www.econbiz.de/10003917061
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