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Using influencer marketing as a digital business strategy
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Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
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Generation Z marketing and management in tourism and hospitality : the future of the industry
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ECONIS (ZBW)
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1
The power of influence : unleashing the potential of influencer marketing
Behare, Nitesh
;
Mahajan, Rashmi D.
;
Singh, Meenakshi
; …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 1-36)
.
2024
Persistent link: https://www.econbiz.de/10014462314
Saved in:
2
Use of influencers in different sectors of the economy
Mittal, Shikha
- In:
Using influencer marketing as a digital business strategy
,
(pp. 37-57)
.
2024
Persistent link: https://www.econbiz.de/10014462318
Saved in:
3
How influencers can leverage performance in business
Rosário, Albérico Travassos
- In:
Using influencer marketing as a digital business strategy
,
(pp. 58-88)
.
2024
Persistent link: https://www.econbiz.de/10014462321
Saved in:
4
All users are equal, but some users are more equal than others : exploring the psychology of users that follow social media influencers
Murteira, Carla Sofia Ribeiro
;
Antunes, Ana Cristina
- In:
Using influencer marketing as a digital business strategy
,
(pp. 89-111)
.
2024
Persistent link: https://www.econbiz.de/10014462330
Saved in:
5
Virtual influencers : the irruption of Artificial Intelligence in digital influencers
Sierra Martin, Mario
;
Díaz Casquero, Alvaro
;
Sánchez …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 112-128)
.
2024
Persistent link: https://www.econbiz.de/10014462332
Saved in:
6
Influencing the influencers through co-creation : approaches to successful brand strategies
Nair, Poornima
;
Kumar, Sunita
- In:
Using influencer marketing as a digital business strategy
,
(pp. 129-146)
.
2024
Persistent link: https://www.econbiz.de/10014462487
Saved in:
7
The intrinsic property of a representation in the phygital transformation : a (meta) influence as a force with magnitude and direction in the metaverse
Mengalli, Neli Maria
;
Carvalho, Antonio Aparecido
- In:
Using influencer marketing as a digital business strategy
,
(pp. 147-162)
.
2024
Persistent link: https://www.econbiz.de/10014462510
Saved in:
8
Virtual influencers : a bibliometric analysis
Barbosa, Belem
- In:
Using influencer marketing as a digital business strategy
,
(pp. 163-188)
.
2024
Persistent link: https://www.econbiz.de/10014462511
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9
Stimuli for the use of digital influencers in the culture sector : an analysis of the Portuguese context
Custódio, Nádia Patrícia Pinheiro
;
Martins, Nayra …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 189-213)
.
2024
Persistent link: https://www.econbiz.de/10014462514
Saved in:
10
Digital influencers and the restaurant sector
Díaz Casquero, Alvaro
;
González Robles, Eva María
; …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 269-287)
.
2024
Persistent link: https://www.econbiz.de/10014462523
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