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Amatulli, Cesare
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Guido, Gianluigi
4
Sestino, Andrea
3
Peluso, Alessandro M.
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Colella, Giuseppe
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De Angelis, Matteo
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Di Matteo, Serena
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Mileti, Antonio
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Pino, Giovanni
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Prete, M. Irene
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Santarelli, Ilaria
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Customer-centric marketing strategies : tools for building organizational performance
1
Developing successful global strategies for marketing luxury brands
1
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
1
Global marketing strategies for the promotion of luxury goods
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Handbook of research on digital transformation management and tools
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The aging consumer : perspectives from psychology and marketing
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ECONIS (ZBW)
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1
Fashion brands and emerging markets' opportunities : a literature review from a consumer behaviour and marketing perspective
Sestino, Andrea
;
Di Matteo, Serena
;
Amatulli, Cesare
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 23-45)
.
2023
Persistent link: https://www.econbiz.de/10013543047
Saved in:
2
Infusing new technologies and luxury : a literature review and current issues on luxury fashion, food, and tourism
Sestino, Andrea
;
Santarelli, Ilaria
;
Amatulli, Cesare
- In:
Handbook of research on digital transformation …
,
(pp. 474-488)
.
2022
Persistent link: https://www.econbiz.de/10014438150
Saved in:
3
Omnichannel shopping experiences for fast fashion and luxury brands : an exploratory study
Amatulli, Cesare
;
De Angelis, Matteo
;
Sestino, Andrea
; …
- In:
Developing successful global strategies for marketing …
,
(pp. 22-43)
.
2021
Persistent link: https://www.econbiz.de/10012521533
Saved in:
4
Digital marketing and digital retail strategies in the luxury sector : critical factors and opportunities
Colella, Giuseppe
;
Amatulli, Cesare
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 112-129)
.
2021
Persistent link: https://www.econbiz.de/10012816047
Saved in:
5
Subjective age and older consumers
Peluso, Alessandro M.
;
Amatulli, Cesare
;
Yoon, Carolyn
; …
- In:
The aging consumer : perspectives from psychology and …
,
(pp. 237-258)
.
2021
Persistent link: https://www.econbiz.de/10012298624
Saved in:
6
The relationship between fast fashion and luxury brands : an exploratory study in the UK market
Amatulli, Cesare
;
Mileti, Antonio
;
Speciale, Vincenzo
; …
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 244-265)
.
2016
Persistent link: https://www.econbiz.de/10011484700
Saved in:
7
Customer-centric strategies in place marketing : an analysis of places' identities and perceived images
Guido, Gianluigi
;
Peluso, Alessandro M.
;
Prete, M. Irene
; …
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 435-452)
.
2013
Persistent link: https://www.econbiz.de/10009669509
Saved in:
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