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Consumer-brand relationships : theory and practice
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Brand management ; Vol. 2
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Strong brands, strong relationships
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
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The evolution of brands : from signals of quality to storehouses of trust
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How consumers' attitudes toward brands are shaped
Brick, Danielle J.
;
Fournier, Susan
- In:
The Routledge companion to consumer behavior
,
(pp. 227-242)
.
2020
Persistent link: https://www.econbiz.de/10012316165
Saved in:
2
Being a likeable braggart : how consumers use brand mentions for self-presentation on social media
Sekhon, Tejvir
;
Bickart, Barbara
;
Trudel, Remi
; …
- In:
Consumer psychology in a social media world
,
(pp. 23-39)
.
2016
Persistent link: https://www.econbiz.de/10011585809
Saved in:
3
Using relationship metaphors to understand and track brands
Wittenbraker, John
;
Zeitoun, Helen
;
Fournier, Susan
- In:
Strong brands, strong relationships
,
(pp. 360-375)
.
2015
Persistent link: https://www.econbiz.de/10011316649
Saved in:
4
Word-of-mouth rhetorics in social media talk
Toder-Alon, Anat
;
Brunel, Frédéric F.
;
Fournier, Susan
- In:
Word of mouth and social media
,
(pp. 41-63)
.
2014
Persistent link: https://www.econbiz.de/10010409813
Saved in:
5
Branding and firm value
Srinivasan, Shuba
;
Hsu, Liwu
;
Fournier, Susan
- In:
Handbook of marketing and finance
,
(pp. 155-203)
.
2012
Persistent link: https://www.econbiz.de/10009552470
Saved in:
6
Musings and meditations : where do we go from here?
Breazeale, Michael
;
Fournier, Susan
- In:
Consumer-brand relationships : theory and practice
,
(pp. 395-412)
.
2012
Persistent link: https://www.econbiz.de/10009739805
Saved in:
7
Firing your best customers : how smart firms destroy relationships using CRM
Avery, Jill
;
Fournier, Susan
- In:
Consumer-brand relationships : theory and practice
,
(pp. 301-316)
.
2012
Persistent link: https://www.econbiz.de/10009739810
Saved in:
8
Brand flings : when great brand relationships are not made at last
Alvarez, Claudio
;
Fournier, Susan
- In:
Consumer-brand relationships : theory and practice
,
(pp. 74-96)
.
2012
Persistent link: https://www.econbiz.de/10009739836
Saved in:
9
Exploring relationship analogues in the brand space
Miller, Felicia M.
;
Fournier, Susan
;
Allen, Chris T.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 30-56)
.
2012
Persistent link: https://www.econbiz.de/10009739839
Saved in:
10
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
Saved in:
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