//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Willis, Michelle"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
3
Social web
3
Beziehungsmarketing
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Relationship marketing
2
Algorithm-based recommendations
1
Artificial intelligence
1
Automation
1
Automatisierung
1
Bekleidungsindustrie
1
Brand
1
Brand image
1
Brand loyalty
1
Clothing industry
1
Creativity
1
Customer engagement
1
Fashion
1
In-feed adverts
1
Innovation
1
Key opinion leaders
1
Kreativität
1
Künstliche Intelligenz
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Markenimage
1
Markentreue
1
Marketing management
1
Marketingmanagement
1
Meta-voicing
1
Mode
1
Personalisation
1
Short video adverts
1
TikTok
1
User-generated content
1
Viral marketing
1
Virales Marketing
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Book section
Aufsatz im Buch
5
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatzsammlung
1
Language
All
English
5
Author
All
Willis, Michelle
5
Ozuem, Wilson
2
Published in...
All
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
2
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
2
Leveraging computer-mediated marketing environments
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Artificial intelligence and predictive analytics : towards a praxis of personalised shopping experiences
Ozuem, Wilson
;
Willis, Michelle
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 3-26)
.
2024
Persistent link: https://www.econbiz.de/10014529058
Saved in:
2
Short video adverts : a modern and virtual form of advertising
Willis, Michelle
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 107-131)
.
2024
Persistent link: https://www.econbiz.de/10014529067
Saved in:
3
Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
Saved in:
4
Online brand communities and brand loyalty: toward a social influence theory
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 153-177)
.
2021
Persistent link: https://www.econbiz.de/10012607368
Saved in:
5
The dynamics of social media markeitng content and customer retention
Willis, Michelle
- In:
Leveraging computer-mediated marketing environments
,
(pp. 1-21)
.
2019
Persistent link: https://www.econbiz.de/10011971226
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->