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Search: subject:"Extensión"
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Subject
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Brand extension
9
Markentransfer
9
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
Agricultural extension
4
Landwirtschaftsberatung
4
Brand
2
Consumer behaviour
2
Knowledge transfer
2
Konsumentenverhalten
2
Landwirtschaftliche Beratung
2
Markenartikel
2
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2
Sportmarketing
2
Sports marketing
2
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2
Agrarpolitik
1
Agrarsubvention
1
Agricultural policy
1
Agricultural subsidy
1
Agriculture
1
Australia
1
Australien
1
Automotive industry
1
Ball game
1
Ballsport
1
Berglandwirtschaft
1
Cleveland (Ohio)
1
Competition law
1
Corporate reputation
1
Cultural sociology
1
Definition
1
Deutschland
1
Ecuador
1
Employee retention
1
Event marketing
1
Event-Marketing
1
Experiment
1
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Article
8
Book / Working Paper
6
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Case study
Article in journal
887
Aufsatz in Zeitschrift
887
Graue Literatur
300
Non-commercial literature
300
Working Paper
234
Arbeitspapier
162
Hochschulschrift
121
Aufsatz im Buch
115
Book section
115
Thesis
91
Collection of articles of several authors
42
Sammelwerk
42
Konferenzschrift
39
Amtsdruckschrift
28
Government document
28
Article
25
Conference proceedings
23
Fallstudie
14
Bibliografie enthalten
13
Bibliography included
13
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13
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12
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10
Conference paper
9
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9
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8
Conference Paper
6
Mehrbändiges Werk
5
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5
Advisory report
3
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3
Fallstudiensammlung
3
Forschungsbericht
3
Gutachten
3
Sammlung
3
Adressbuch
2
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2
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English
8
German
5
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1
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Birkmann, Eva-Marie
1
Bradbury, Trish
1
Bühler, André
1
Catley, Bevan
1
Esch, Franz-Rudolf
1
Gross, Philip
1
Hollensen, Svend
1
Jewell, Gayla D.
1
Keller, Kevin Lane
1
Koch, Walter J.
1
Kreutzer, Andrew
1
Krieger, Kai Harald
1
Labarthe, Pierre
1
Lillibridge, Jeff
1
Ludewig, Dirk
1
Maleski, Mike
1
Mupepi, Mambo G.
1
Mupepi, Sylvia C.
1
Nufer, Gerd
1
Pfahl, Michael E.
1
Ryznar, Jeff
1
Schad, Iven
1
Schloemer, André
1
Schlotmann, Lorenza
1
Wiedmann, Klaus-Peter
1
Wilson, Jonathan A. J.
1
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Verlag Dr. Kovač
1
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Kommunikation und Beratung : sozialwissenschaftliche Schriften zur Landnutzung und ländlichen Entwicklung
2
Best practice der Markenführung
1
Economies et sociétés ; 44,2
1
Gabler Research
1
International journal of sports marketing & sponsorship
1
Journal of Islamic marketing : JIMA
1
Journal of general management
1
Managerial technology transfer
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Research
1
Sport management review
1
Strategie, Marketing und Informationsmanagement
1
Studienreihe Wirtschaftsrechtliche Forschungsergebnisse
1
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ECONIS (ZBW)
14
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1
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10
of
14
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date (newest first)
date (oldest first)
1
Growing brands through sponsorship : an empirical investigation of brand image transfer in a sponsorship alliance
Gross, Philip
-
2015
Persistent link: https://www.econbiz.de/10010438889
Saved in:
2
Event-Marketing im Sport
Nufer, Gerd
;
Bühler, André
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 293-322)
.
2013
Persistent link: https://www.econbiz.de/10009705014
Saved in:
3
Wirtschaftsrechtliche Probleme der Koexistenz öffentlicher und privater Unternehmen im Bereich der Agrarinvestitionsförderung : die Entwicklungsgeschichte der Gesellschaft zur Verb...
Birkmann, Eva-Marie
-
2017
Persistent link: https://www.econbiz.de/10011586497
Saved in:
4
If you build it, will they come? : a case study of digital spaces and brand in the National Basketball Association
Pfahl, Michael E.
;
Kreutzer, Andrew
;
Maleski, Mike
; …
- In:
Sport management review
15
(
2012
)
4
,
pp. 518-537
Persistent link: https://www.econbiz.de/10009628060
Saved in:
5
Die outgesourcte Identität : Entwurf einer Strategie für die Symbolökonomie
Koch, Walter J.
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008650666
Saved in:
6
Saipa Group, Iran - using strategic brand extensions to build relationships
Wilson, Jonathan A. J.
;
Hollensen, Svend
- In:
Journal of Islamic marketing : JIMA
1
(
2010
)
2
,
pp. 177-188
Persistent link: https://www.econbiz.de/10008689097
Saved in:
7
Aus VIAG Interkom wird o2 : erfolgreiche Migration und Turnaround einer Marke
Schloemer, André
;
Esch, Franz-Rudolf
;
Krieger, Kai Harald
- In:
Best practice der Markenführung
,
(pp. 201-222)
.
2009
Persistent link: https://www.econbiz.de/10003770989
Saved in:
8
Best practice cases in branding : lessons from the world's strongest brands
Keller, Kevin Lane
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10003722660
Saved in:
9
How risky are brand licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
Saved in:
10
Committing regicide: rebranding the Football Kingz
Bradbury, Trish
;
Catley, Bevan
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
1
,
pp. 11-22
Persistent link: https://www.econbiz.de/10003678061
Saved in:
1
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