Zavattaro, Staci M. (ed.) - 2021 - 1st ed. 2021.
Part I - A Macro View of Place Branding -- Chapter 1. Economic coopetition and the absence of comprehensive data: Why … scholars and practitioners should work hand in hand -- Chapter 2. Theorizing ‘Value’ in Sustainable Urban Branding Strategies …: Toward a more integrated strategy for Europe’s capital? -- Chapter 5. Municipal Branding and Social Media: Comparing Poland …