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Low-cost strategy
30
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Alam, M.
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Ariffin, Ahmad Azmi M.
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Aydemir, Resul
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Danaher, Peter J.
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Droege, Scott
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Holtbrügge, Dirk
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Hviid, Morten
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Contemporary accounting research : a journal of the Canadian Academic Accounting Association
1
Die besten Case Studies zum Thema Wachstum : Produkte entwickeln, Märkte erschließen, M&A-Deals managen ; ausführliche Fallstudien schildern typische Managementprobleme - renommierte Experten geben Rat
1
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1
Fallstudien zum internationalen Management, International Trade : 14 Fallstudien
1
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1
Harvard-Business-Manager : das Wissen der Besten
1
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1
International journal of economics and management science : a biennual journal of School of Management ; the journal of Society of Economics and Management Research (SEMAR), School of Management, Pondicherry University
1
International journal of globalisation and small business : IJGSB
1
Journal of strategic management education : JSME
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and economics : QME
1
Services marketing cases in emerging markets : an asian perspective
1
The ROI of pricing : measuring the impact and making the business case
1
Tourism planning & development
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ECONIS (ZBW)
30
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1
Malaysian Airlines versus AirAsia : customer satisfaction, service quality and service branding
Adapa, Sujana
;
Roy, Sanjit
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 67-75)
.
2017
Persistent link: https://www.econbiz.de/10011537865
Saved in:
2
Quality competition and entry deterrence : when to launch a second brand
Müller, Stephan
;
Goetz, Georg
- In:
Managerial and decision economics : MDE ; the …
38
(
2017
)
8
,
pp. 1201-1215
Persistent link: https://www.econbiz.de/10011820183
Saved in:
3
Unternehmenskultur und Veränderungsprozesse : Aufstieg und Fall eines deutschen Einzelhandelskonzerns
Hoffmann, Tanja
-
2016
Persistent link: https://www.econbiz.de/10011417564
Saved in:
4
Incumbent inertia upon disruptive change in the airline industry: causal factors for routine rigidity and top management moderators
Viellechner, Oliver
;
Wulf, Torsten
-
2010
Persistent link: https://www.econbiz.de/10008759360
Saved in:
5
Stakeholder perceptions of the role of low-cost carriers in insular tourism destinations : the case of Cyprus
Farmaki, Anna
;
Papatheodorou, Andreas
- In:
Tourism planning & development
12
(
2015
)
4
,
pp. 412-432
Persistent link: https://www.econbiz.de/10011521974
Saved in:
6
Cannibalization - five easy pieces
Hinterhuber, Andreas
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 31-43)
.
2014
Persistent link: https://www.econbiz.de/10010240076
Saved in:
7
Spatially dispersed employee recovery : an airline case study
Hvass, Kristian A.
;
Torfadóttir, Embla
- In:
Journal of air transport management
34
(
2014
),
pp. 65-69
Persistent link: https://www.econbiz.de/10010244601
Saved in:
8
Accounting and sweatshops : enabling coordination and control in low-price apparel production chains
Neu, Dean
;
Rahaman, Abu Shiraz
;
Everett, Jeff
- In:
Contemporary accounting research : a journal of the …
31
(
2014
)
2
,
pp. 322-346
Persistent link: https://www.econbiz.de/10010404025
Saved in:
9
The relationship between airport image, national identity and passengers delight : a case study of the Malaysian low cost carrier terminal (LCCT)
Ariffin, Ahmad Azmi M.
;
Yahaya, Mohd Fahmi
- In:
Journal of air transport management
31
(
2013
),
pp. 33-36
Persistent link: https://www.econbiz.de/10009772836
Saved in:
10
Service quality of low-cost long-haul airlines : the case of Jetstar Airways and AirAsia X
Jiang, Hongwei
- In:
Journal of air transport management
26
(
2013
),
pp. 20-24
Persistent link: https://www.econbiz.de/10009772988
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