//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"brand equity"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
7
Brand management
7
Markenführung
7
Markenimage
7
Brand equity
6
Consumer behaviour
4
Konsumentenverhalten
4
Brand
2
Brand personality
2
Beer
1
Behaviour change
1
Belgien
1
Belgium
1
Bier
1
Brand innovativeness
1
Brauerei
1
Brewery
1
China
1
Designation of origin
1
Destination management
1
Destinationsmanagement
1
Firm performance
1
Herkunftsbezeichnung
1
Image
1
Innovation
1
Innovation adoption
1
Innovation management
1
Innovation types
1
Innovationsmanagement
1
Insurance
1
Insurance sector
1
Markenartikel
1
Marketing management
1
Marketing strategy
1
Marketingmanagement
1
Mobile communications
1
Mobile phone
1
Mobilkommunikation
1
Mobiltelefon
1
Multi business
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Konferenzbeitrag
Article in journal
960
Aufsatz in Zeitschrift
960
research-article
284
Hochschulschrift
88
Thesis
80
Aufsatz im Buch
71
Book section
71
Article
39
Graue Literatur
32
Non-commercial literature
32
Working Paper
29
conceptual-paper
26
Arbeitspapier
24
review-article
24
Dissertation u.a. Prüfungsschriften
20
Case study
19
Fallstudie
19
Aufsatzsammlung
15
review
15
case-report
11
Collection of articles of several authors
9
Sammelwerk
9
Conference paper
7
Congress Report
6
Collection of articles written by one author
5
Sammlung
5
viewpoint
5
technical-paper
4
Lehrbuch
3
Textbook
3
Bibliografie enthalten
2
Bibliography included
2
Handbook
2
Handbuch
2
Ratgeber
2
Systematic review
2
Übersichtsarbeit
2
Guidebook
1
Konferenzschrift
1
more ...
less ...
Language
All
English
7
Author
All
Abratt, Russell
1
Agbokanzo, Koffi Selom
1
Brengman, Malaika
1
Cao, Jing
1
Chen, Xiao
1
Emes, Jutta
1
Geng, Tianlin
1
Hellemans, Johan
1
Naidoo, Claire
1
Sanguigni, Vincenzo
1
Shyle, Irma
1
Steffl, Jonas
1
Sun, Xiaojing
1
Tanchoux, Philippe
1
Wang, Enhe
1
Wen, Decheng
1
Willems, Kim
1
more ...
less ...
Published in...
All
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
The journal of brand management : an international journal
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How innovation types drive consumers' brand perception : the innovation-brand-interplay of tech giants
Steffl, Jonas
;
Emes, Jutta
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 171-216)
.
2023
Persistent link: https://www.econbiz.de/10014276983
Saved in:
2
The mediating role of self-image congruence and perceived product quality on the relationship between brand personality and
brand
equity
in the Belgian beer market
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-99)
.
2023
Persistent link: https://www.econbiz.de/10014289844
Saved in:
3
The economic evaluation of the brand in insurance companies
Sanguigni, Vincenzo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 106-114)
.
2022
Persistent link: https://www.econbiz.de/10013281286
Saved in:
4
The impact of mobile phone brand personality on
brand
equity
among Albanian consumers
Shyle, Irma
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 115-128)
.
2022
Persistent link: https://www.econbiz.de/10013338057
Saved in:
5
From Chambord's
brand
equity
to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom
;
Tanchoux, Philippe
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 223-245)
.
2022
Persistent link: https://www.econbiz.de/10013338080
Saved in:
6
Brands that do good : insight into social
brand
equity
Naidoo, Claire
;
Abratt, Russell
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10011874898
Saved in:
7
Impact of government brand-building promotion on enterprise financial performance : empirical evidence from China
Wen, Decheng
;
Chen, Xiao
;
Sun, Xiaojing
;
Cao, Jing
; …
- In:
Total quality management & business excellence : an …
28
(
2017
)
9
,
pp. 1023-1040
Persistent link: https://www.econbiz.de/10011778049
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->